OK Tire announces four-year partnership with Hockey Canada
Posted on Sep 19, 2019 by Brad McCabe


Partnership supports Team Canada and local communities nationwide

OK Tire is proud to announce the beginning of a four-year partnership with Hockey Canada. The partnership is a natural next step in OK Tire's commitment to community engagement and support across the country. Through the agreement, OK Tire will be the exclusive official auto service and tire retailer of Hockey Canada and Team Canada.

Hockey Canada is the not-for-profit governing body for amateur hockey in Canada, from the grassroots levels to the Olympic Winter Games. The organization supports over 750,000 players, coaches and officials across Canada, and operates national teams that compete around the world every season. The organization also works to develop programs that make hockey accessible and affordable for local communities through its mission to lead, develop and promote positive hockey experiences throughout the country.

OK Tire will work with Hockey Canada on various grassroots programs in communities from coast to coast. These programs may include community grant initiatives, and recycling and environmental initiatives, and will be supported by the Hockey Canada Foundation, along with OK Tire and their partner, Bridgestone.

"With over 300 OK Tire locations across the country that are all independently owned and operated, the heart of OK Tire is our owners and employees, living in the communities they serve," says Jim Caldwell, president and CEO of OK Tire. "Partnering with Hockey Canada makes perfect sense as the organization shares the same values of community, family and being proudly Canadian as OK Tire. We are looking forward to working together with Hockey Canada to support local communities across the country and celebrate the unifying power of sports."

"Hockey Canada is proud to welcome OK Tire to our family of corporate partners. We look forward to collaborating on initiatives that will encourage participation in grassroots hockey programs across the country," said Mike Ross, chief business development office for Hockey Canada. "Through this partnership, OK Tire will have the opportunity to engage with Canadian hockey fans. We know this partnership will be beneficial to both parties as we continue to encourage participation in the game."

The alliance with Hockey Canada will be OK Tire's largest-ever sports partnership, and it is excited to expand on supporting cities and having a platform for local OK Tire owners and staff to engage with the strong hockey community across Canada.

Click here to view OK Tire's profile.



Organizations connected to this article
O.K. Tire Stores Inc
Interest areas in this article

Join the #1 platform for brand partnerships


Find the right partners that match your audience

Connect with partners and manage your conversations all in one place

Gain meaningful insights into the success of your partnerships
SUBSCRIBE NOW