U.S. Ski & Snowboard Joins Forces With British Luxury Brand Land Rover To Form The World's Premier Winter Sports Team
Posted on Sep 17, 2019 by Brad McCabe

- Land Rover North America announced as Official Vehicle Partner of U.S. Ski & Snowboard in a multi-year agreement
- U.S. Ski & Snowboard athletes to kick off this winter season with brand new gear, including Land Rover SUVs
- Partnership also names the brand as title sponsor for the Land Rover U.S. Alpine Ski Team, the Land Rover U.S. Grand Prix series, and presenting sponsor of the "Visa Big Air Presented by Land Rover" events
- Land Rover will support world-renowned winter sports gold medalists and World Champions

Land Rover North America and U.S. Ski & Snowboard today announced that Land Rover is the new Official Vehicle Partner of the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA. The multi-year partnership also names Land Rover as the title sponsor of the Land Rover U.S. Alpine Ski Team, the Land Rover U.S. Grand Prix series, and presenting sponsor of the "Visa Big Air Presented by Land Rover" events. For a video on the partnership, click here.

"We are very excited to welcome Land Rover as a partner into the U.S. Ski & Snowboard family," said Tiger Shaw, U.S. Ski & Snowboard's President and CEO. "Land Rover represents the spirit, drive, and determination that our athletes put forth daily in their training, and throughout the season competing at the highest level of sport. This partnership further empowers our athletes to reach above and beyond in their quest to be the Best in the World!"

Land Rover is the maker of the most luxurious and capable SUVs in the world. From the luxurious Range Rover to the versatile Discovery featuring three-row seating, and the recently revealed all-new Defender, the Land Rover lineup of award-winning SUVs is built for adventure in the toughest terrain and weather conditions.

U.S. Ski & Snowboard supports nearly 200 national team athletes and represented 80 percent of Team USA's gold medals during the PyeongChang 2018 and Sochi 2014 Olympic Winter Games. This year, U.S. Ski & Snowboard athletes will participate in more than 200 competitions globally, including 35 events in the United States.

"As Land Rover continues to grow in the U.S. market and we launch models like the new Defender, we are supporting activities such as skiing and snowboarding that resonate with our expanding American customer base," said Kim McCullough, Vice President, Marketing, Jaguar Land Rover North America. "The athletes of U.S. Ski and Snowboard exemplify 'Capability with Composure,' a hallmark of Land Rover. We are proud to support them in their quest to be the premier winter sports team in the world."

Land Rover and U.S. Ski & Snowboard are committed to providing the best resources for athletes who are inspired to be the best in the world. As part of the sponsorship agreement, Land Rover will support 10 U.S. Ski & Snowboard athlete ambassadors including Olympic gold medalists and World Champions. Throughout the partnership, these athletes will take part in Land Rover brand milestones, custom content creation and social media integrations.

The agreement also includes broadcast, social media and digital promotion rights, custom competition content creation, and email marketing campaigns with the U.S. Ski & Snowboard registered fan base. Land Rover branding will also be seen on the athlete uniforms and team gear, as well as available to consumers through U.S. Ski & Snowboard and Land Rover official branded goods.

The 2019-20 season will kick off October 24 with the U.S. Ski & Snowboard's 53rd annual New York Gold Medal Gala at the Ziegfeld Ballroom in New York City, followed by the first FIS Alpine World Cup event of the season October 26-27 in Soelden, Austria.

To follow the action throughout the season, follow @LandRoverUSA and @USskiteam.

Click here to view Land Rover's profile.

Organizations connected to this article
Land Rover USA
Interest areas in this article

Join the #1 platform for brand partnerships

Find the right partners that match your audience

Connect with partners and manage your conversations all in one place

Gain meaningful insights into the success of your partnerships