Celebrating Soccer, the largest participatory sport in the world, with a new event series starting in 2020. The business of doing what you love is always good business. As a kid, I loved going to games with dad and geeking out at fanboy conventions with mom.Who knew we’d get to combine the two into a business.In partnership with Allstate Canada, we are giving Soccer families and fans a new way to celebrate the #1 participatory sport in Canada. A new event to grant fans exclusive and affordable access to soccer in a fun and family friendly experience.Basically, a FanCon for Soccer. www.soccershow.caStarting in Toronto and Calgary in 2020, The Allstate Soccer Show, leading up to World Cup 2026, will grow support for Soccer by doing what tradeshows do best – ignite passions and inspire consumers to invest more in soccer and the brands that support it.Bonus, The Allstate Soccer Show has been designed to provide complementary brands a new platform to the engage Soccer community. In our beta event brand consideration more than doubled for Allstate among event goers post event.There’s always a business case for doing what you love, and after 3 years of building the dream – here’s the proof.