Roots and Shawn Mendes Expand Partnership with Launch of Second Limited-Edition Capsule Collection Available Internationally
Roots ("Roots," "Roots Canada" or the "Company") (TSX: ROOT) a premium outdoor lifestyle brand, announces the launch of the second limited-edition Roots x Shawn Mendes capsule collection. The new collection, designed in collaboration with Toronto-born multi-platinum singer/songwriter, Shawn Mendes, will be available at select Roots stores across Canada and a downtown Toronto pop-up from September 4 to 6. In addition, the collection will be available internationally via roots.com starting September 5.
"With the launch of my foundation earlier this week, my upcoming hometown show and now the release of my second collaboration with Roots - I'm so grateful to have the support of this iconic Canadian brand and being able to give back with them. I hope everyone loves these pieces as much as I do," said Shawn Mendes.
As part of the collection launch, Roots is creating an exciting Shawn Mendes fan experience, an immersive rose garden in the heart of downtown Toronto, steps away from Shawn's hometown stadium show. Comprising more than 10,000 fresh pink roses and complete with eight-foot tall sweeping rose beds, Shawn's fans will head down a flower-lined winding path to arrive at the custom designed Roots x Shawn Mendes pop-up store. The installation will be open daily from Wednesday, September 4 to Friday, September 6, the day of the concert.
"Given the amazing response to our first collaboration with Shawn, we are thrilled to be launching an even more extensive capsule collection and taking the partnership to the next level with a unique and immersive fan experience," said James Connell, Chief eCommerce and Customer Experience Officer. "As a proud Canadian-born brand, and longstanding supporter of Canadian talent, it is great to see one of our own achieve such global success and to join in the celebration."
The limited-edition capsule collection includes: Salt & Pepper t-shirt ($48); black t-shirt ($48); sleeveless hoody ($78); capri sweatpants ($78); Salt & Pepper hoody ($128); black hoody ($128); lightweight bomber jacket ($178); and a custom-designed nylon Award Jacket ($498), handcrafted at the Roots Toronto Leather Factory.
In support of the Shawn Mendes Foundation, a Roots x Shawn Mendes baseball cap ($40) will be available exclusively at the Toronto rose garden pop-up, with 100 percent of the profits donated to the foundation. Shawn's fans can also support his foundation by visiting any Roots store or roots.com between September 4 and 11 to buy a Roots Modern Leaf baseball cap ($28) in any of the seven available colours. One hundred percent of the profits from these sales will also be donated to the foundation up to $100,000.
Click here to view Roots' profile.