Toronto Raptors and Sun Life Financial announce ground-breaking, expanded partnership
Posted on Jul 6, 2017 by Brad McCabe



Sun Life Financial will be team's first jersey patch partner beginning in 2017-18 season

The Toronto Raptors and Sun Life Assurance Company of Canada ("Sun Life") have proudly expanded their long-standing partnership to feature a prominent program in support of diabetes awareness and prevention, and beginning in the 2017-18 season, include the first jersey patch partnership in the team's history.

"We're thrilled to announce this new, first of its kind partnership with the Raptors and MLSE," said Lisa Ritchie, Senior Vice-President & Chief Marketing Officer, Sun Life Financial. "These are great brands coming together, connecting with fans of the game and encouraging Canadians from coast to coast to live a healthy and active lifestyle. I look forward to the 2017-18 Raptors season when we officially launch this exciting program in support of diabetes and wellness."

The Sun Life patch will appear on the front left shoulder of Raptors game jerseys starting next season. Jersey sponsorships will be introduced league-wide beginning next season as part of a three-year NBA pilot program.

"This is an exciting time in Raptors' history and we're thrilled to share it with Sun Life, an iconic Canadian brand who has been a trusted partner of ours over the past seven years," said David Hopkinson, Chief Commercial Officer, Maple Leaf Sports & Entertainment. "This partnership, while breaking new ground, puts an important issue affecting our community first and represents an initiative that we can all take great pride in."

Sun Life takes a holistic approach to supporting the well-being of Clients, employees and communities around the world and is partners with the Raptors in the group benefits and life and health insurance categories. Since announcing diabetes as its key business and community giving priority across its global footprint, Sun Life has committed over $17 million to the cause.

The Raptors and Sun Life will announce full details about the diabetes programming and officially unveil the new team jersey featuring the Sun Life logo in fall 2017. 
Organizations connected to this article
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