The Fall Doesn’t Only Bring On Back To School Preparations, It Also Brings On Brand Planning Season. Are You Prepared?
Posted on Aug 21, 2019 by Brad McCabe

Top 5 things you need to know:

5) Over 40% of sponsorship decisions for 2020 will be
made before the end of October.

4) Sponsorship is as much a dating process as it is a
sales process. It takes time and focus.

3) The more you understand the goals of your
sponsorship prospects, the more effective your sponsorship program will

2) Sponsors aren’t interested in buying logo
placement. You need to be able to explain why a partnership with you will be
good for their brand goals beyond having their logo displayed on your event

1)  Sponsor Circle helps your sponsorship sales
be more effective!

  • Make sure your organization is
    listed and that your profile and opportunities are up-to-date.

  • Use the Sponsor Circle Matching
    Tool to identify sponsor prospects who are interested in
    activities just like yours.

  • Use the Sponsor Circle Sponsorship
    Tracker to follow the activity of your proposals – identify
    your hot leads vs. your cold leads!

Need more information or want to discuss your sponsorship program with us? Book
a free 30 minute consultation at

We're here to help! 


The Sponsor Circle Team 

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