12 real media kit examples that influencers use to get brand sponsorships
Posted on Apr 16, 2021 by Amanda Perelli, Dan Whateley, and Sydney Bradley

Many influencers, especially those primarily working on Instagram, say brand sponsorships are their main source of income.
In fact, brands are set spend up to $15 billion on influencer marketing by 2022, according to Business Insider Intelligence. 

To get brand deals, influencers often use media kits as a tool to showcase their value to a company. Including performance metrics in a media kit is as important as highlighting content, Alessandro Bogliari, cofounder and CEO of The Influencer Marketing Factory, told Insider in 2020.
"When I say metrics, I don't talk only about vanity metrics (likes, comments, views) but also about conversions," he said. 

"A lot of brands are looking not only anymore for brand awareness but for real conversions (sign-ups, e-commerce sales, use of promo codes, etc). If we see any reference to actual important numbers and metrics in an influencer kit we know that we are talking with a professional that cares about giving real value to our client." 

Media kits also often include the previous brands a creator has worked with and their audience demographics. 

Here are 12 examples of real influencer media kits from YouTube, Instagram, and TikTok stars (arranged by follower count): 

Source: https://www.businessinsider.com/influencer-media-kit-examples-for-brand-sponsorships-youtube-instagram-2020-5

Organizations connected to this article
Sponsor Circle Inc.