Gildan Announces Multi-year Partnership With Live Nation
Posted on Jun 5, 2019 by Brad McCabe

Gildan announces the launch of a multi-year partnership with Live Nation, featuring it’s American Apparel® brand, as the official printwear partner across 16 Live Nation® music venues and 6 music festivals in their portfolio including, BottleRock, Bonnaroo, Rolling Loud, HARD Summer, Mala Luna and EDC Orlando. The Company is also granted, under the agreement, promotional and marketing rights related to these venues and events into the broader consumer channel across North America.

The partnership, while supporting Gildan’s strategic growth drivers of pursuing continued growth in the fashion basics category and leveraging our brands to grow our e-commerce revenues, strengthens American Apparel’s position as a preferred vendor to Live Nation. At these festivals consumers will be able to capture the rich memories of these live experiences across a range of American Apparel’s iconic collection of tanks, tees, raglans and hoodies.

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