Subaru Canada Renews Canadian Rally Championship Presenting Sponsorship
Posted on May 14, 2019 by Brad McCabe

Subaru Canada, Inc. (SCI) is pleased to announce its continued support of grassroots rally through the renewal of its presenting sponsorship of the Canadian Rally Championship (CRC).

The two-year renewal is intended to strengthen the sport as a whole in Canada, and includes both rally purchase and contingency programs that will provide financial support to current and aspiring rally participants in Canada.

"Rally has long been — and continues to be — an important pillar of the Subaru brand, especially at the grassroots level," said SCI president, chairman and CEO Yasushi Enami. "I am excited to see our partnership with the CRC continue as well as to extend these two important programs that will encourage more people to get involved in the sport in Canada — and help them keep at it."

Rally Purchase Program
Open to Canadian residents holding current, valid CRC licences, the Subaru Canada Rally Car Purchase Rebate Program is intended to provide current and aspiring participants with a rebate on any new Subaru vehicle for rally use.

Approved applicants to the program will be provided with a one-time rebate of up to $10,000 off the purchase price of any new Subaru vehicle. The vehicle must be purchased through an authorized Canadian Subaru dealer, and it must be converted to rally specifications as per the CRC guidelines.

Effective April 1, 2019 to March 31, 2020, the rally purchase program is designed to bring even more competitors into Canadian rally competition. For more information, log on to the CRC website.

Subaru Rally Contingency
SCI continues its contingency sponsorship for the 2019 CRC season, with a program that provides all participating Subaru entries with even more financial incentive opportunities.

For the 2019 season, any registered Subaru participants will be eligible for payouts for simply starting a national CRC event. Additional payouts will also be awarded for the top six Subaru finishers in every CRC event regardless of their overall finish, as well as every Subaru that finishes in the Top 6 overall. Subaru Canada will also provide payouts at the conclusion of the 2019 CRC season for the top Subaru drivers.

Administered by the Canadian Association of Rallysport (CARS), the official sanctioning body of the CRC, the optional contingency program is open to all Subaru entries regardless of home country. To register, log on to the CARS website.

"The Canadian Association of Rallysport appreciates the continued support of Subaru Canada," said CARS president John Hall. "The programs provided really assist competitors and the events, and help create a vibrant Canadian Rally Championship that has a huge following amongst motorsport enthusiasts across the country."

Click here to view Subaru Canada's profile
Organizations connected to this article
Subaru Canada
Interest areas in this article

Join the #1 platform for brand partnerships

Find the right partners that match your audience

Connect with partners and manage your conversations all in one place

Gain meaningful insights into the success of your partnerships