New Balance To Sponsor AS Roma
New Balance has reached a deal to replace Nike as the official kit provider to the Italian Serie A club AS Roma, starting with the 2021/22 season.
The partnership marks New Balance’s first major foray into Italian football and starts July 2021.
“This agreement represents an important step for the club and our ambitions to continue growing,” said Guido Fienga, CEO, AS Roma. “New Balance is globally recognized as leaders in their industry and we are convinced this new partnership will mark the start of many great new opportunities for our brand. We are delighted to entrust the creation of our bespoke kits to them, and cannot wait to see AS Roma players wearing the new shirts.”
“We are delighted to welcome AS Roma into the New Balance family,” said Kenny McCallum, general manager, New Balance Football. “We are talking about more than just a football club here: the Giallorossi have a style and approach that is unmatched in their sport, showing a deep sense of social responsibility and community spirit. We are immensely proud to be working with the club in order to bring our innovative approach to kit design and development to the beautiful world of Italian football.”
Photo courtesy Italian Serie A club AS Roma