The American Kennel Club And Royal Canin Announce Renewal Of Multi-Year Agreement To Sponsor The Nation's Largest Canine Event
Posted on Apr 12, 2019 by Brad McCabe




Sponsorship to include new content series: "The Road to The National Championship"

The American Kennel Club (AKC®), the world's largest purebred dog registry, and Royal Canin, a leading global pet food company specializing in breed-health nutrition, are pleased to announce the renewal of a multi-year agreement for Royal Canin to continue as the presenting sponsor of the nation's largest dog show, The AKC National Championship.

New this year is "The Road to The National Championship," a variety of specially-produced content on AKC.TV (AKC's OTT network) that will highlight the journey of various canine athletes as they make their way to the AKC National Championship in December. Content will include live events in conformation, agility, rally, and obedience and more from around the country as well as lifestyle and breed programming.

"We are happy to continue our collaboration with Royal Canin as a sponsor for the National Championship," said Dennis Sprung, President and CEO of the American Kennel Club. "Our show celebrates the very best of the dog sport and continues to grow each year. This renewed relationship enables us to continue to highlight the canine-human bond and the achievements of dedicated breeders from around the world."

Royal Canin was founded more than 50 years ago on the belief that health is unique to every breed and nutrition should be tailored to meet the specific need of each and every dog. Today, Royal Canin offers more than 60 breed-specific formulas, along with age and lifestyle nutrition and a comprehensive therapeutic line of products to help dogs live their healthiest lives.

"As a pet nutrition leader among breeders and a long-time supporter of dog sports, we are pleased to renew and expand our partnership with the AKC," said Kamie Eckert, Royal Canin USA President. "The sponsorship is a perfect complement to our brand philosophy, and we are excited to continue working with the AKC to present one of the most prestigious dog events in the world."
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