Toys"R"Us Canada announces major partnership with the Toronto Blue Jays
Posted on Mar 21, 2019 by Brad McCabe




Toys"R"Us Canada, the destination for all things toy and baby, today joins the Toronto Blue Jays as an official sponsor; a national three-year-deal that includes fun family activations, birthday celebrations and key marketing promotions. The partnership seeks to create meaningful engagements with kids and families.

"We are thrilled, as Canada's Toy & Baby Authority, to be partnering with the Toronto Blue Jays for the next three baseball seasons and to be creating fun, interactive play first experiences for kids and their families," says Melanie Teed-Murch, president of Toys"R"Us Canada. "There is tremendous synergy between our brand and the Blue Jays as we both strive to create moments of joy for families. It's a partnership that will truly bring play, as a right, to life for kids across the country."

Throughout the seasons, kids and families at Blue Jays home games will get to experience a Toys"R"Us Canada family fun zone, featuring unique, interactive family themed activities. There will also be Toys"R"Us Canada outdoor festival activations at select games during the summer months and regular mascot appearances with Toys"R"Us Canada's Geoffrey the Giraffe, who may also just happen to make his baseball debut.  

Toys"R"Us Canada will play a major role in ACE's Birthday Bash, helping celebrate the Blue Jays mascot's birthday over a weekend in July. The company will also support an exclusive birthday party for Jr. Jays Club members, as well as host mascot appearances at Toys"R"Us Canada stores each season.

"We're excited and proud to be working with Toys"R"Us Canada to help connect with families and young Blue Jays fans at Rogers Centre and across Canada. We know it's going to be a partnership that will provide new and enhanced experiences for our fans," says Mark Ditmars, vice president, corporate partnerships, Toronto Blue Jays.

The sponsorship also includes key marketing activations for Toys"R"Us Canada including behind home plate signage, digital media programs, player birthday social media campaigns, game giveaways and special gift inserts for the Jr. Jays Club members.

Toys"R"Us Canada and the Blue Jays will continue to evolve their partnership over the coming seasons to bring new and exciting experiences to baseball fans across Canada.
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