NYX Professional Makeup Announces Exclusive Cosmetics Partnership of the 2019 Coachella Valley Music and Arts Festival
Posted on Mar 6, 2019 by Brad McCabe




NYX Professional Makeup announces their first exclusive cosmetics sponsorship of the 2019 Coachella Valley Music and Arts Festival. Taking place on both weekends of the festival – April 12-14 and April 19-21 – NYX Professional Makeup's Glitter Trip experience will provide festival-goers access to innovative digital beauty experiences and a fun-filled paradise complete with WiFi, air conditioning, charging stations and more.

Known for breakthrough products at affordable prices, NYX Professional Makeup's on-site activation is inspired by their newest Glitter Goals collection, including Glitter Goals Liquid Lipstick, Glitter Goals Liquid Eyeshadow, Glitter Goals Liquid Eyeliner, Glitter Goals Quad Palette and Glitter Goals Pro Palette. The Glitter Goals collection will be supported by a full marketing rollout, taking over NYX Professional Makeup's 42 US stores, key retailer support, and influencer partnerships including glitter-focused festival makeup Masterclass videos featuring celebrity makeup artist, Nam Vo.

"We are thrilled to announce our exclusive cosmetics partnership at Coachella," says Yann Joffredo, Global Brand President. "Our fans have relied on our professional-grade products year after year to create their festival beauty looks. It only made sense to take this one step further and create an immersive festival experience that excites both brand loyalists and new fans alike." 

Inside NYX Professional Makeup's onsite activation, festival-goers will discover the ultimate glitter playground. Staying true to the brand's digital-first DNA, attendees will find Instagrammable moments throughout the activation, starting with an interactive beauty bar and touch-up area fully equipped with glitter makeup, a glitter fountain, a massive lip and tongue slide, and much more.

Additionally, NYX Professional Makeup's partnership with celebrity makeup artist, Nam Vo, will provide festival-goers the opportunity to re-create her looks with products and makeup artists on-site. Attendees are encouraged to experiment with the Glitter Goals collection and share their inspirational looks on social media using hashtag #nyxcosmeticscoachella.

NYX Professional Makeup is ensuring everyone can partake in the Coachella festivities! One lucky fan and a friend will have the opportunity to attend the festival and experience the glitter activation via an online sweepstakes. Beauty fans across the country will also have access to the tutorials and products from Nam Vo's Coachella-created beauty looks at NYX Professional Makeup retail stores, on the NYX Professional Makeup Masterclass platform and at retailer partners such as ULTA, Target, Walmart, CVS and Walgreens.

To find out more and for an opportunity to win a trip to the NYX Professional Makeup Coachella Glitter Trip experience, visit www.nyxcosmetics.com/coachella.
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