LG Air Conditioning Technologies Joins Baker Distributing's 2019 NASCAR Sponsorship
Posted on Feb 15, 2019 by Brad McCabe

NASCAR Truck Series Partnership with Nationwide Distributor Raises LG's Profile with HVAC Customers, Installers

LG Electronics USA Air Conditioning Technologies, in conjunction with nationwide HVAC distributor Baker Distributing Company, is supporting champion driver Gus Dean and Young's Motorsports for the NASCAR Gander Outdoors Truck Series 2019 season.

The collaboration kicks off with the season-opening NextEra Energy Resources 250 at Daytona International Speedway on Feb. 15. LG Air Conditioning Technologies will support Dean in a primary role for eight races – with LG branding included on cars, equipment, uniforms and promotional items, while serving as an associate partner for the remaining 15 races of the season.

"By supporting Gus and the Young's Motorsports team during the 2019 NASCAR Truck Series, LG and Baker are forging a new path together on the race track," said Kevin McNamara, senior vice president and general manager, Air Conditioning Technologies, LG Electronics USA. "This alliance marks the next evolution in an already successful collaboration between two companies that are dedicated to bringing award-winning solutions to the HVAC industry."

Dean, a native of Bluffton, S.C., is a two-time winner of the ARCA (Automobile Racing Club of America) Racing Series Presented by Menards. For the 2019 NASCAR Gander Outdoors Truck Series, he is joining Young's Motorsports full-time to compete for Rookie of the Year honors in the No. 12 Chevrolet Silverado. Dean's 2018 ARCA Championship Crew Chief Jeff Stankiewicz will lead the team's efforts this season.

"The NASCAR truck series is the ideal vehicle, so to speak, for LG to engage with our HVAC customers, installers and distributors," McNamara said. In conjunction with Baker Distributing's NASCAR sponsorship, LG Air Conditioning Technologies will have a primary support role in these 2019 races:

  • Daytona International Speedway, Daytona BeachFeb. 15
  • Atlanta Motor Speedway, AtlantaFeb. 23
  • Charlotte Motor Speedway, Charlotte, N.C.May 17
  • Bristol Motor Speedway, Bristol, Tenn.Aug. 15
  • Las Vegas Motor Speedway, Las VegasSept. 13
  • Talladega Superspeedway, Talladega, Ala.Oct. 2
  • ISM Raceway, Avondale, Ariz.Nov. 8  
  • Homestead-Miami Speedway, MiamiNov. 15

"LG leads the industry with innovative technology and flexible connectivity solutions, and we are proud to collaborate with them on award-winning solutions for our customers," said Baker Distributing President Matt Roth. "Building on our long-standing relationship with Gus Dean, we look forward to introducing our valued partner LG to the NASCAR circuit this season." 

The NASCAR Gander Outdoors Truck Series (formerly the NASCAR Camping World Tuck Series) is one of three national divisions of NASCAR, along with the Xfinity NASCAR series and Monster Energy NASCAR Cup Series.
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