TransRockies Gravel Royale Announces Felt Bicycles As Presenting Sponsor
TransRockies Race Series announced Felt Bicycles as the presenting sponsor of the TransRockies Gravel Royale. The stage race will take place in British Columbia on August 23-26, 2021.
“We couldn’t be more excited to have Felt join us as a presenting sponsor,” said Aaron McConnell, President of TransRockies. “Their commitment to creating versatile, modern and fast gravel bikes makes them a great partner for our newest event.”
The TransRockies Gravel Royale covers the Panorama Mountain Resort, Nipika Mountain Resort, The Village of Canal Flats, and finishes in the City of Fernie, B.C.
These four stages will take riders on secluded gravel roads through the Canadian Rocky Mountains and traditional home to the Ktunaxa Nation Indigenous people.
Felt Bicycles has recently changed its brand focus strictly to drop-bar bikes and is prioritizing its latest gravel and adventure bikes for 2021 and beyond. “We believe that racing is an inalienable component of the cycling experience. It helps us produce the best bikes, and it forges the connection to the athletes that truly inspire us,” said Eric Sakalowsky, VP Global Marketing, Felt.
A number of Felt athletes will compete in the Gravel Royale including women from its Team Twenty20. TransRockies’ goal for its inaugural event is to ensure that the roster is made up of at least 33 percent women, which is 3 percent away from the current percentage.