Price set for Woods vs Mickelson as Capital One announced as title sponsor
Posted on Oct 26, 2018 by Brad McCabe

One-off clash thought to be first televised pay-per-view golf event in US history.

Tiger Woods’ one-off US$9 million clash with Phil Mickelson – labelled ‘The Match’ – has secured US-based bank holding company Capital One as its title sponsor.

The landmark golf event – produced by Turner Sports after US media company WarnerMedia signed a worldwide rights deal – is thought to be the first televised pay-per-view golf product in US history, with a recommended retail price of US$19.99 announced by Turner.

The head-to-head competition takes place on 23rd November at 3pm Eastern Time at the Shadow Creek course in Las Vegas, and will be hosted by MGM Resorts International.

As part of the agreement with Capital One, the banking firm will work alongside Turner Sports on creating digital and broadcast integrations in the build-up to and during the event, as well as having cardholder access opportunities for the event.

Capital One has also been named the official bank and credit card as part of its agreement with ‘The Match’, as well as B/R Live’s preferred payment card. Capital One cardholders will also receive a one-time 25 per cent discount off B/R Live’s live coverage.

‘Capital One’s The Match’, as the exhibition event has been christened, will be available through Turner’s B/R Live over-the-top (OTT) live-streaming service, and via California-based sister network DirecTV. Turner Sports will also serve as the contest’s exclusive sales and sponsorship partner.

Pay-per-view access will also be distributed to other operators including Comcast, Charter, Cox, Verizon and Altice in the US. In Canada, it will be distributed to Rogers Communications, Shaw and Bell Canada. Turner International will manage the distribution of live access of the 18-hole event beyond North America.

Turner Sports will produce all pre, post and live event coverage to distribute across its various verticals including the House of Highlights social media strand. HBO Sport’s ‘24/7’ reality programmes will also air shoulder content.

Meanwhile, German automaker Audi has been named the official automotive partner of the contest, while telecommunications giant AT&T has been announced as the official wireless and data services partner. As part of that arrangement, AT&T will present drone coverage at the Shadow Creek course.

The winner of the event between the two iconic golfers, who hold 19 major titles between them, will receive US$9 million, with an additional set of in-game challenges – such as a longest drive competition – raising money for charity.

Article by Nick Friend as posted on Sports Pro.

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