Sobeys Celebrates Special Olympics 2018 National Summer Games July 31 - August 4
Posted on Jul 30, 2018 by Brad McCabe

Sobeys Inc. is thrilled to be co-sponsor of  the Special Olympics Canada 2018 Summer Games in Antigonish, Nova Scotia from July 31-August 4. This, first of its kind, sponsorship includes $250,000 in financial support and in-kind contributions to Special Olympics Canada.

"We are thrilled to be part of this year's Special Olympics Canada 2018 Summer Games and are continuously inspired by the hard work and dedication of Special Olympics athletes," said Michael Medline, President and CEO, Sobeys Inc. "We at Sobeys are the biggest fans of Special Olympics – incredibly proud of our Sobeys teammates who are also Special Olympics athletes, delighted to have created the only nutrition program of its kind in the Special Olympics movement, and humbled to have the opportunity to be co-presenting sponsor of the Special Olympics 2018 Summer Games."

Sobeys Inc. will provide thousands of healthy snacks and meals to fuel athletes, coaches and volunteers during the games. Sobeys employees will also be at the games cheering on incredible Special Olympic athletes.

To highlight our enthusiastic participation in the games, we've partnered with super fan Cameron Hughes to cheer on the athletes and celebrate alongside Sobeys employees. Cameron has entertained nearly 10 million fans across North America in stadiums and arenas of all sizes with the goal of igniting their inner passion. His infectious energy is a great addition to kick off the Special Olympics Canada 2018 Summer Games.

"We're excited to be the Special Olympics biggest fans at the 2018 National Summer Games," said Renée Hopfner, Director of Corporate Social Responsibility, Sobeys Inc. "We continue to be inspired by the athletes as they train hard and prepare for their events and can't wait to support them onsite by fueling their performance with great food and cheering on our fellow Canadians and Sobeys employees."

Leading up to the games, Sobeys brought together dieticians, athletes, volunteers, and caregivers to deliver Better Food Nutrition Sessions. Over 100 Sobeys office employees showed their passion for better food by volunteering their time to lead these sessions that teach Special Olympics athletes how to incorporate easy and nutritious recipes into their everyday lives.

Sobeys also profiled the unique stories of athletes, their families, employees, volunteers, and coaches from across the country on Instagram @SobeysSpecialOlympics to build excitement and show support.

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