The 10 Biggest Kit Sponsorship Deals At The World Cup
Posted on Jun 20, 2018 by Brad McCabe




Nigeria's kit for the 2018 FIFA World Cup has written all the headlines, but the Super Eagles' deal with Nike is not among the 10 biggest kit sponsorships at the tournament. Here are the 10 most expensive shirt sponsorship deals among the World Cup participants.

Despite Nigeria's deal with Nike not being among the top 10, the sport manufacturer actually has the three most expensive sponsorships in Russia.

France, somewhat surprisingly, have the best deal, receiving a whopping $54 million (R745 million) annually from the kit supplier, as reported by Sports Sponsorship Insider.

England follow with their $46 million (R634 million) contract, while Brazil complete the podium with their $32 million (R441 million) deal.

Germany and Spain have the biggest deals with adidas, with both European giants pocketing $30 million (R414 million) from the German brand.

Japan receive $18 million (R248 million) a year from adidas, one more than hosts Russia, while Mexico is the sixth adidas-sponsored team in the top 10, earning $13 million (R179 million).

Meanwhile, 2016 UEFA European Championship winners Portugal are Nike’s fourth team in the top 10, receiving $7 million (R97 million) a year from the kit supplier.

Article by David Kappel as posted on Soccer Laduma.

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