TELUS commits $75,000 to digital literacy skills for Canadian children
Posted on Jun 11, 2018 by Brad McCabe

New platinum sponsorship of MediaSmarts will support research and education to tackle cyberbullying and other pressing issues

MediaSmarts, Canada’s centre for digital and media literacy, is pleased to welcome TELUS as a platinum sponsor with a $75,000 contribution. TELUS had previously sponsored the charitable organization at the silver ($30,000) level for many years.

“TELUS has taken a leadership role in digital and media literacy in Canada with this new sponsorship,” said Cathy Wing, Co-Executive Director of MediaSmarts. “We welcome TELUS’s increased commitment to support the healthy development of Canadian children and youth in our rapidly changing digital world.”

TELUS and MediaSmarts share a common mission to ensure that Canadian children and youth have the critical thinking skills to engage with media as active and informed digital citizens. In 2012, TELUS launched TELUS Wise, a free educational program focusing on digital safety, offering Canadians of all ages interactive and informative workshops and resources. Topics include protecting online security, privacy and reputation, rising above cyberbullying, and using technology responsibly.

“We believe strongly in MediaSmarts’ mandate and are eager to increase our support for this incredible organization,” said Nimtaz Kanji, Director, TELUS Wise. “The important work they do aligns well with our efforts to keep Canadians safe in our digital world and empower Canadian youth to rise above cyberbullying. We are looking forward to collaborating with MediaSmarts this year on a number of new resources for parents, supporting them in their efforts to raise their children to be good digital citizens.”

Over the years TELUS has demonstrated its commitment to digital literacy, having previously funded many of MediaSmarts’ research and education initiatives, including the Impact! How to Make a Difference When You Witness Bullying Online program. Most recently, TELUS supported research into the non-consensual sharing of sexts among Canadian youth, which will inform the development of more effective interventions to discourage this harmful behaviour.

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