
Despite its struggles to find its audience, the NBA 2K League has remained in the news due to its high volume of team and league partnerships. Nearly every team in the league has secured at least one brand sponsorship and the league itself currently has more brand partners that the Overwatch League.
The league consists of 17 teams, each affiliated with an existing NBA franchise. The Esports Observer has created a comprehensive guide detailing the teams and their current partners, and will update this article sponsors come and go.
NBA 2K League
In addition to various partnerships with teams, the league itself has secured a number of sponsors, naming an official partner for nearly every piece of equipment used by players.
The NBA 2K League’s current partners include:
76ers GC
NBA Franchise: Philadelphia 76ersPartners/Sponsors:
Blazer5 Gaming
NBA Franchise: Portland TrailblazersPartners/Sponsors:
Bucks Gaming
NBA Franchise: Milwaukee BucksPartners/Sponsors:
Cavs Legion GC
NBA Franchise: Cleveland CavaliersPartners/Sponsors:
Celtics Crossover Gaming
NBA Franchise: Boston CelticsPartners/Sponsors:
Grizz Gaming
NBA Franchise: Memphis GrizzliesPartners/Sponsors:
Heat Check Gaming
NBA Franchise: Miami HeatPartners/Sponsors:
Jazz Gaming
NBA Franchise: Utah JazzPartners/Sponsors:
Kings Guard Gaming
NBA Franchise: Sacramento KingsPartners/Sponsors:
Knicks Gaming
NBA Franchise: New York KnicksPartners/Sponsors:
Magic Gaming
NBA Franchise: Orlando MagicPartners/Sponsors:
Mavs Gaming
NBA Franchise: Dallas MavericksPartners/Sponsors:
Pacers Gaming
NBA Franchise: Indiana PacersPartners/Sponsors:
Pistons GT
NBA Franchise: Detroit PistonsPartners/Sponsors:
Raptors Uprising GC
NBA Franchise: Toronto RaptorsPartners/Sponsors:
Warriors Gaming Squad
NBA Franchise: Golden State WarriorsPartners/Sponsors:
Wizards District Gaming
NBA Franchise: Washington WizardsPartners/Sponsors:
The league consists of 17 teams, each affiliated with an existing NBA franchise. The Esports Observer has created a comprehensive guide detailing the teams and their current partners, and will update this article sponsors come and go.
NBA 2K League
In addition to various partnerships with teams, the league itself has secured a number of sponsors, naming an official partner for nearly every piece of equipment used by players.
The NBA 2K League’s current partners include:
- Scuf Gaming—official controller partner
- HyperX—official gaming headset
- Twitch—exclusive broadcast partner
- Dell—official PC hardware and monitor partner
- Intel
- State Farm
- New Era
NBA Franchise: Philadelphia 76ersPartners/Sponsors:
- The Raynor Group—official gaming chair partner
- HyperX—existing partner of the Philadelphia 76ers
NBA Franchise: Portland TrailblazersPartners/Sponsors:
- Secretlab—official gaming chair partner
NBA Franchise: Milwaukee BucksPartners/Sponsors:
- Vertagear—official gaming chair partner
- HyperX—official gaming headset
- Gamers HQ—esports event organizer in the Midwest
NBA Franchise: Cleveland CavaliersPartners/Sponsors:
- Hot Pockets—founding partner
- Rocket Mortgage—founding partner
- The Raynor Group—official gaming chair partner
- SteelSeries—official peripheral partner
NBA Franchise: Boston CelticsPartners/Sponsors:
- Alley Powered By Verizon—training facility provider
- Vertagear—official gaming chair partner
- Splyce—official esports partner
- Dunkin Donuts—official coffee partner
NBA Franchise: Memphis GrizzliesPartners/Sponsors:
- HyperX—official headset partner
- America’s Navy—jersey partner
- FedEx—existing partner of the Memphis Grizzlies
NBA Franchise: Miami HeatPartners/Sponsors:
- Vertagear—official gaming chair partner
NBA Franchise: Utah JazzPartners/Sponsors:
- Spacestation Gaming—official esports partner
- HyperX—official headset partner
NBA Franchise: Sacramento KingsPartners/Sponsors:
- Unikrn—esports betting platform
- Playwire—monetization platform, partnered with Unikrn for esports initiatives.
NBA Franchise: New York KnicksPartners/Sponsors:
- Turtle Beach—official headset partner
- MSG Networks—developing a Knicks Gaming reality show
- Chase—existing partner of the New York Knicks
- Squarespace—existing partner of the New York Knicks
NBA Franchise: Orlando MagicPartners/Sponsors:
- No brand partnerships at this time
NBA Franchise: Dallas MavericksPartners/Sponsors:
- HyperX—official headset partner
- 5miles—jersey sponsor
NBA Franchise: Indiana PacersPartners/Sponsors:
- Indiana Army National Guard—sponsoring video content
- Lyft
NBA Franchise: Detroit PistonsPartners/Sponsors:
- Findamortgagebroker.com—jersey sponsor
NBA Franchise: Toronto RaptorsPartners/Sponsors:
- WorldGaming—hosting NBA 2K events in conjunction with Raptors Uprising
- IBM Canada—sponsor of team’s “Scouting Report Powered By IBM” on Twitter
- Axe—sponsor of “Axe Pro Tips” video series
- Ontario Lottery—jersey sponsor
NBA Franchise: Golden State WarriorsPartners/Sponsors:
- NETGEAR Nighthawk Pro Gaming—sponsor of “Play of the Week” video series
NBA Franchise: Washington WizardsPartners/Sponsors:
- Giant Food—regional grocery store partner
- Events DC—partnership through Washington Wizards parent company, Monumental Sports & Entertainment
- Bud Light—video content and watch party sponsor
- Leidos—official season presenting partner
- HyperX—official headset partner