NBA 2K League Sponsorship Guide
Posted on Jun 4, 2018 by Brad McCabe

Despite its struggles to find its audience, the NBA 2K League has remained in the news due to its high volume of team and league partnerships. Nearly every team in the league has secured at least one brand sponsorship and the league itself currently has more brand partners that the Overwatch League.

The league consists of 17 teams, each affiliated with an existing NBA franchise. The Esports Observer has created a comprehensive guide detailing the teams and their current partners, and will update this article sponsors come and go.

NBA 2K League 
In addition to various partnerships with teams, the league itself has secured a number of sponsors, naming an official partner for nearly every piece of equipment used by players.
The NBA 2K League’s current partners include:

76ers GC 
NBA Franchise: Philadelphia 76ersPartners/Sponsors:
  • The Raynor Group—official gaming chair partner
  • HyperX—existing partner of the Philadelphia 76ers

Blazer5 Gaming 
NBA Franchise: Portland TrailblazersPartners/Sponsors:

Bucks Gaming 
NBA Franchise: Milwaukee BucksPartners/Sponsors:
  • Vertagear—official gaming chair partner
  • HyperX—official gaming headset
  • Gamers HQ—esports event organizer in the Midwest

Cavs Legion GC 
NBA Franchise: Cleveland CavaliersPartners/Sponsors:
  • Hot Pockets—founding partner
  • Rocket Mortgage—founding partner
  • The Raynor Group—official gaming chair partner
  • SteelSeries—official peripheral partner

Celtics Crossover Gaming 
NBA Franchise: Boston CelticsPartners/Sponsors:
  • Alley Powered By Verizon—training facility provider
  • Vertagear—official gaming chair partner
  • Splyce—official esports partner
  • Dunkin Donuts—official coffee partner

Grizz Gaming 
NBA Franchise: Memphis GrizzliesPartners/Sponsors:

Heat Check Gaming 
NBA Franchise: Miami HeatPartners/Sponsors:

Jazz Gaming 
NBA Franchise: Utah JazzPartners/Sponsors:

Kings Guard Gaming 
NBA Franchise: Sacramento KingsPartners/Sponsors:
  • Unikrn—esports betting platform
  • Playwire—monetization platform, partnered with Unikrn for esports initiatives.

Knicks Gaming 
NBA Franchise: New York KnicksPartners/Sponsors:
  • Turtle Beach—official headset partner
  • MSG Networks—developing a Knicks Gaming reality show
  • Chase—existing partner of the New York Knicks
  • Squarespace—existing partner of the New York Knicks

Magic Gaming 
NBA Franchise: Orlando MagicPartners/Sponsors:
  • No brand partnerships at this time

Mavs Gaming 
NBA Franchise: Dallas MavericksPartners/Sponsors:
  • HyperX—official headset partner
  • 5miles—jersey sponsor

Pacers Gaming 
NBA Franchise: Indiana PacersPartners/Sponsors:

Pistons GT 
NBA Franchise: Detroit PistonsPartners/Sponsors:
  •—jersey sponsor

Raptors Uprising GC 
NBA Franchise: Toronto RaptorsPartners/Sponsors:
  • WorldGaming—hosting NBA 2K events in conjunction with Raptors Uprising
  • IBM Canada—sponsor of team’s “Scouting Report Powered By IBM” on Twitter
  • Axe—sponsor of “Axe Pro Tips” video series
  • Ontario Lottery—jersey sponsor

Warriors Gaming Squad 
NBA Franchise: Golden State WarriorsPartners/Sponsors:
  • NETGEAR Nighthawk Pro Gaming—sponsor of “Play of the Week” video series

Wizards District Gaming 
NBA Franchise: Washington WizardsPartners/Sponsors:
  • Giant Food—regional grocery store partner
  • Events DC—partnership through Washington Wizards parent company, Monumental Sports & Entertainment
  • Bud Light—video content and watch party sponsor
  • Leidos—official season presenting partner
  • HyperX—official headset partner

Join the #1 platform for brand partnerships

Find the right partners that match your audience

Connect with partners and manage your conversations all in one place

Gain meaningful insights into the success of your partnerships