Sault Ste. Marie's Essar Centre to be renamed GFL Memorial Gardens
Posted on May 28, 2018 by Brad McCabe




Sault Ste. Marie City Council will be asked Monday to award a 10-year naming, advertising and sponsorship agreement for the Essar Centre to GFL Environmental Inc.

Brent Lamming, the city's director of community services, will recommend our pre-eminent sports and entertainment venue be renamed GFL Memorial Gardens.

GFL Environmental Inc. has 140 facilities and 5,000 employees across Canada and Michigan, all headed by former Saultite Patrick Dovigi, who tended goal for the Erie Otters in the late 1990s and was drafted by the Edmonton Oilers.

Canadian Business magazine estimates Dovigi's net worth at $1.08 billion, ranking him #97 on its list of Canada's richest people.
Here in the Sault, a GFL team created to launch the new Essar Centre name will be headed by Chris Dovigi.

"GFL will actively involve the community for the reveal and will continuously strive to educate and lead the City of Sault Ste. Marie about waste and waste recycling," Lamming says in a report to Mayor Provenzano and City Council.

GFL will pay the city $75,000 a year for 10 years in exchange for the naming rights, starting August 1.

That compares to $130,000 received by the city annually from Essar Steel Algoma Inc. under a similar sponsorship deal.

The proposed new deal has GFL giving the Essar Centre a 50 per cent discount on all waste and recycling containers.

That will save the city about $3,600 each year.

GFL's bid was selected over two other others by a committee comprised of Lamming, purchasing manager Tim Gowans and Tom Vair, deputy chief administrative officer for community development and enterprise services.

Article by David Helwig as posted on SooToday.

Join the #1 platform for brand partnerships


Find the right partners that match your audience

Connect with partners and manage your conversations all in one place

Gain meaningful insights into the success of your partnerships
SUBSCRIBE NOW