Vanilla® Prepaid to Support Athletic Dreams of World-Class Canadian Athletes Through New Partnership
Posted on May 25, 2018 by Brad McCabe




Running, swimming and triathlon talents will be sponsored for two years  
Kick-off will take place during the Caledon 18th Annual Kids of Steel Triathlon

Vanilla® Prepaid, the perfect gift for any occasion, has announced the sponsorship of eight Canadian high-performance athletes through a partnership with C3, the Canadian Cross-Training Club. The non-profit organization, located in Caledon, ON, provides opportunities for individuals of all athletic abilities to achieve improved health and personal fitness objectives.


Vanilla Prepaid will provide C$40,000 over the two-year agreement, which will help support the athletes' costs for rigorous training, equipment, therapy and travel to competitions taking them one step closer to realizing their athletic career ambitions. During this time, the athletes will use Vanilla Visa* Prepaid Card to help pay for their training expenses.

"Excellence in sport takes many years to be built and proper support for it to become strong and world-class," said Barrie Shepley, coach and founder of C3. "Having spent 35 years helping young prospective Olympians, I know that the biggest hurdles have consistently been lack of funding for athletes who are in their development years," the founder of the Kids of Steel annual triathlon continued, "the seeds that are being planted in our 2018 workouts will undoubtedly generate amazing athletes in the years to come, and Vanilla Prepaid is a major reason why."

The highly-motivated Vanilla Prepaid sponsored athletes are:
  • Kira Gupta-Baltzar, 16, triathlete and swimmer
  • Tristen Jones, 17, triathlete and runner
  • Haley Sturrock, 17, triathlete and swimmer
  • Cassandra Dalbec, 18, runner
  • Nicholas Lambert, 17, runner
  • Kristen Marchant, 25, triathlete
  • Bob Knuckey, 70, triathlete


The kickoff of the partnership will take place during the 18th Annual Caledon C3 Kinetico Kids of Steel & Adult Pool Triathlon, on May 27th in Caledon. Over the years, nearly 15,000 boys and girls of all ages have participated, along with their parents, making this event a big family day.

"Vanilla Prepaid empowers several initiatives in Canada with the intent to foster community engagement, teamwork and innovation. The C3 partnership offers InComm the opportunity to be a small part of the amazing journey of developing young athletes, humbling our company while staying true to our values," said Felipe Papaleo, General Manager of InComm Canada.

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