American Standard brand steps up to the plate with Kevin Pillar and the Toronto Blue Jays™
Posted on May 11, 2018 by Brad McCabe

Iconic plumbing brand, American Standard, is diving into the 2018 baseball season alongside Toronto Blue Jays centre-fielder Kevin Pillar in a newly-announced partnership.

“This year, we’re taking our partnership to the next level and we couldn’t be more thrilled to welcome Kevin Pillar on board for the 2018 season,” says Valerie Malone, General Manager of LIXIL Canada Inc. “Kevin’s consistent display of epic performance on the field, paired with his truly authentic, family-driven personal life, aligns perfectly with the American Standard brand. Using the foundation of our Toronto Blue Jays sponsorship, we’re setting the stage for a very successful year.”

“When approached by the American Standard brand, I knew this was a partnership I could stand behind. As a new dad, I’ve come to realize how important the kitchen and bathroom spaces are in our everyday life. I’m happy to support the American Standard brand’s priority on high performance this summer,” said Kevin Pillar.

Fans and consumers will see the American Standard brand and Kevin Pillar partner up in a “Welcome To The Big Leagues” campaign, including a video series, exclusive marketing materials, social media presence, and at special events.

With its second season as a proud partner of the Toronto Blue Jays well underway, LIXIL Canada Inc., the organization under which American Standard, GROHE, and DXV operate, plans a full year of robust initiatives and activations with Canada’s Team™. In addition to the Pillar partnership, home game attendees will see the American Standard brand amplified both digitally and in-stadium.

The GROHE and DXV brands also take their place in the partnership with in-stadium presence and product build-outs in the Rogers Centre’s premium suites.

“We’re more than happy to have the LIXIL brands back on board and expanding their presence with us for the 2018 season,” said Mark Ditmars, Vice President, Corporate Partnerships, Toronto Blue Jays. “The American Standard brand values high performance above all else, which is something we expect of our team every day.” 

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