American Crew Canada announces partnership with TFC as official hair and beard care sponsor
Posted on Mar 28, 2018 by Brad McCabe

American Crew Canada proudly announces its partnership with Toronto FC as its official hair and grooming sponsor.  Toronto FC players hair will be styled by American Crew Canada from the gym to the locker room to the field.  It is the perfect fit!  Undoubtedly, soccer players have some of the best men's hairstyles among professional athletes.  Footballers demanding schedules require styles that are game ready functional, yet always on trend to keep up with style savvy fans.  American Crew products are up to the challenge and we look forward to another exciting Toronto FC season in 2018.

American Crew Canada will be present at all Toronto FC home games through in-stadium signage, in team locker rooms and executive level hospitality areas as well as occasional in-game features. When TFC is on the road, American Crew Canada will be there too by decking out all the players with American Crew travel kits so they can focus on the game, and know their hair is always on point when travelling.

"American Crew is continuing to partner with like-minded brands to increase our consumer and hair industry awareness in Canada and strengthen our community engagement," said Larissa Balicki, American Crew Canada's Brand Manager. "Toronto FC is one of the most dynamic professional sports organization's in the country right now whose players and followers rank higher in awareness of men's grooming products than the general population.  American Crew, the official supplier to men, sees this as a moment in time where it makes the most sense for our brands to team up."

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