F1 star Lewis Hamilton is advertiser’s dream with £112million sponsorship on race suit – from Tommy Hilfiger to Monster Energy
Posted on Mar 20, 2018 by Brad McCabe

The Mercedes star boasts a staggering £112million worth of sponsors on his race gear, according to the Daily Mail.

Britain's most successful Formula One driver is endorsed by brands including Monster Energy, Tommy Hilfiger and luxurious watch company IWC Schaffhausen.

The F1 season gets underway on Sunday in Melbourne with Hamilton, 33, looking to defend his crown.
But it is not just the Brit who will be hoping for success.

Petrol giants Petronas will be desperate their man is the first to cross the finish line, with their brand name slapped in the middle of Hamilton's jacket and the logo higher up on his chest.

The Malaysian-based company pay a massive £50m for the privilege.
Also routing for Lew are mobile technologies company Qualcomm (£7.5m), Union Bank of Switzerland (£7m) and electronics business Epson (£3.5m).

IWC Schaffhausen (£1.5m), Finnish trade conglomerate Wihuri (£1.5m) and Tibco Software (£1m) are also in the Brit's corner.

That's not to mention the £30m Mercedez-Benz themselves pay for their driver to wear their logo on the right side of his chest.While Merc's funds are boosted through the enormous sums, Hamilton also has a number of personal endorsement deals.

Clothing giants Tommy Hilfiger pay him £4m for their logo to be shown on the left of his chest, and drinks company Monster Energy's £1.5m has earned them a spot just underneath his collar.

Audio corporation Bose (£2.5m) and sportswear giants Puma (£2m) also add to Hamilton's reported £192m net worth.

Hamilton is out of contract at the end of this year but is in talks over a new £120m Merc deal.

He is expected to agree terms on the three-year package that will move him in line with Ferrari's Sebastian Vettel, who has been the best-paid driver on the grid for the past two years.

Article by Toby Gannon as posted on The Sun UK.

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