Alterra Mountain Company and CLIF Bar® Announce Three-Year Strategic Partnership
Posted on Feb 13, 2018 by Brad McCabe

Alterra Mountain Company and Clif Bar are excited to announce a three-year strategic partnership, the first corporate partnership of its kind for the newly formed company. The new partnership names Clif Bar as the official energy bar of Steamboat, Winter Park Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort, Stratton, Snowshoe, Tremblant, Blue Mountain and CMH Heli-Skiing and Summer Adventures.

“We are thrilled to name an influential brand such as Clif Bar as our first partner for Alterra Mountain Company. Clif Bar demonstrates a respect for an active lifestyle and a passion for the outdoors, that aligns with Alterra Mountain Company’s values, so it’s a natural fit,” said Ryan Blanchard, Director of Brand Partnerships. “We’re happy to pair its bars with our guests at our destinations and look forward to the future of our partnership.”

The new strategic partnership provides Clif Bar with various assets throughout the 11 destinations with branding opportunities including resort trail maps and signage, sampling dates for providing energy and nutrition bars to resort guests, and signature elements such as terrain park features and sponsorship of events. This year, Clif Bar will be present at the following events, sampling warm CLIF Bars and CLIF Nut Butter Filled Bars to skiers and riders. CLIF Kid snacks will also be sampled on the slopes for young skiers during ski school.
  • Ezakimak Challenge at Mammoth Mountain
  • Nastar National Championships and Snow Golf Tournament at Squaw Valley Alpine Meadows
  • Springalicious at Steamboat
  • Mini Rail Jam at Winter Park Resort (CLIF Kid)

“CLIF Bar was made to give people energy to go exploring outdoors,” said Kevin Cleary, CEO of Clif Bar & Company. “Adventure is an ethos we share with Alterra Mountain Company and its guests. We’re proud to help feed and inspire adventures across its mountains.”

Clif Bar has been a strategic partner of Stratton and Squaw Valley Alpine Meadows for two and six years, respectively, and the partnership will now expand to reflect the current strategic plans. Clif Bar nutrition will also be available for sale throughout destination-owned food and beverage outlets.

Join the #1 platform for brand partnerships

Find the right partners that match your audience

Connect with partners and manage your conversations all in one place

Gain meaningful insights into the success of your partnerships