FC Bayern announce partnership with OXiGEN
Posted on Jan 10, 2018 by Brad McCabe

FC Bayern Munich has today announced OXiGEN as the club’s Official Functional Water & Recovery Tool Partner. The company’s groundbreaking oxygenated water and shot products provide natural increased stamina, mental clarity and faster recovery from exercise.

“We are very pleased to announce OXiGEN as our new partner, welcoming them into the Bayern Munich family,” said FC Bayern Munich’s Executive Board Member for Internationalization and Strategy, Jörg Wacker. “OXiGEN was created by some of the brightest minds in science and has been made available by experts with over 27 years of experience in the beverage business. This innovative brand aligns well with our club and its values,” he added.

The three-year partnership was kick-started during the team’s winter break training camp in Doha, which saw the players make use of OXiGEN as they undertook an intensive training program ahead of the second half of the season. 

Blair Bentham, OXiGEN’s Founder and Chief Executive Officer commented: “We’ve been working diligently to find the ideal strategic partner for OXiGEN as we look to expand distribution globally. FC Bayern Munich is a worldwide brand whose aspirations and values align exactly with ours. It couldn’t be a better fit. Given that OXiGEN is a science-based, all-natural performance and recovery tool, it made complete sense to partner with one of the world’s top sports teams.”

“OXiGEN products are not only unique, but they are also coupled with an ambitious growth strategy, particularly in the U.S. where the functional water is already available in 40 states. We have a number of exciting initiatives planned, which will see FC Bayern and OXiGEN gain presence in new territories and retail networks,” said FC Bayern Munich’s President of the Americas, Rudolf Vidal.

OXiGEN products contain the proprietary ingredient, Activated Stabilized Oxygen (ASO®). ASO® is a highly stable O4oxygen molecule, different from regular O2, which is compressed gas. When oxygen in the form of O4 is used in OXiGEN’s water and shot products, it doesn’t dissipate from the bottle when you open it. OXiGEN water contains 100 times more oxygen than regular water, while OXiGEN shot has five times more oxygen than OXiGEN water.

The products work almost immediately clearing lactic acid from the blood and boosting the body’s oxygen levels. As this happens, consumers experience faster recovery from exercise, enabling them to push harder and get back to training sooner. They also recover faster from oxygen deprivation during air travel and general fatigue.

The partnership will focus on the Americas, Middle East and Asia.

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