MassMutual lands deal for patch on Red Sox uniforms; Springfield company’s deal with $17M yearly
Posted on Jul 28, 2022 by Brad McCabe
MassMutual will reportedly be the latest company to have its logo appear on a major sports franchise’s uniforms.


According to Sports Business Journal’s Terry Lefton, the Springfield-based insurance company has agreed to a 10-year deal with the Boston Red Sox to secure rights to a patch on the team’s uniforms. MassMutual will reportedly pay $17 million per year, with “performance kickers” that could bump that up to $20 million a year, depending on how the team performs.


Lefton reports that the Red Sox are dismissing the news as a “rumor,” but also says other teams in the industry are treating the agreement as a done deal.


Lefton notes that there is only one other active jersey patch deal in MLB, a four-year deal worth $9 million a year between Motorola and the San Diego Padres.


While the sponsored jersey patch is a new development for MLB, it’s already a mainstay in the NBA. The Boston Celtics have had jersey matches for both GE and Vista Print. The Celtics’ initial deal with GE was reportedly a three-year agreement worth $7 million a year. The reported deal between the Red Sox and MassMutual shows a significant jump in both commitment and sheer monetary value in the patches.


Source: https://www.masslive.com/redsox/2022/07/massmutual-lands-deal-for-patch-on-red-sox-uniforms-springfield-companys-deal-with-17m-yearly-report.html
Organizations connected to this article
MassMutual
Boston Red Sox

Join the #1 platform for brand partnerships


Find the right partners that match your audience

Connect with partners and manage your conversations all in one place

Gain meaningful insights into the success of your partnerships
SUBSCRIBE NOW