Grubhub Announces First Major Sports Partnership with Concacaf for the 2021 Gold Cup
Posted on Jul 27, 2021 by Brad McCabe
Grubhub, a leading U.S. food-ordering and delivery marketplace, struck a partnership to become the official food delivery partner of the 2021 Concacaf Gold Cup, the region’s flagship men’s national team competition. As professional soccer continues to see exponential growth, the deal with the region’s premier men’s national team international soccer tournament represents Grubhub’s first foray into a major sports partnership.

Grubhub will kick off its sponsorship of the 2021 Concacaf Gold Cup with various content and event integrations spotlighting the Grubhub Guarantee. The company’s latest feature promises on-time delivery and the lowest price relative to competitors or Grubhub will make it right with Perks. In addition to in-stadium signage, the partnership will include integrations into the tournament’s pre- and post-game series, a takeover of the Gold Cup’s “Unbeatable Delivery of the Day,” and more, echoing the importance of consistency in performance—a common theme throughout the campaign.

“The world of soccer represents a uniquely diverse fanbase with global representation, a similarity that we share with our wide array of restaurants and what makes our partnership with Concacaf’s Gold Cup such a great match,” said Stephanie Kopa, senior director of marketing at Grubhub. “This summer and throughout the tournament, we’re excited to show fans that performance isn’t only valued and demonstrated on the field but through Grubhub and our new Grubhub Guarantee feature.”

The Concacaf Gold Cup features the best national teams from North America, Central America  and the Caribbean, competing to be crowned regional champion. The tournament engages millions of fans across the region and provides a great platform for Grubhub to join the fervor and fandom.

“We are thrilled to be partnering with Grubhub, . The fact that they chose Concacaf’s Gold Cup as their first venture into major sports is a testament to the popularity of soccer in our region, the reach of this great tournament and the passion of our fans.”

Taking place every two years, the Concacaf Gold Cup draws large crowds and millions of television viewers. A celebration of soccer, sportsmanship and culture, the 2021 Concacaf Gold Cup will air nationally on the Univision and FOX family of networks and broadcast by television partners to fans in countries around the world.

The 16th edition of the competition, which features 16 national teams, will be held in major metropolitan cities across the United States from July 10 to August 1, 2021.
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