Celtics, Showcase Cinemas Announce Official Partnership
Posted on Jul 16, 2021 by Brad McCabe
Showcase Cinemas to serve as official movie theatre partner of the Boston Celtics; Partnership Kicks Off with July 15th Movie Screening for Celtics Season Ticket Members

The Boston Celtics today announced their official partnership with Showcase Cinemas, making it the team's official movie theatre partner. As part of the multi-year partnership, Showcase Cinemas will provide Celtics fans with a wide array of exclusive movie offers and promotions throughout the course of the season.

"Our business is all about entertainment and teaming up with Showcase Cinemas will allow us to reach fans in a variety of different ways through unique promos and events," said Senior Vice President of Corporate Partnerships & Business Development Ted Dalton. "There's no better way to begin the partnership than getting our fans back to the big screen for tonight's season ticket member event."

Showcase Cinemas, a world leader in the motion picture exhibition industry, will provide fans with special promotional offers in connection with Celtics away games, including the chances to win tickets to movie screenings and other prizes. The partnership kicks off today with Showcase Cinema's special screening of Warner Bros.' "Space Jam: A New Legacy" for Celtics season ticket members. The Celtics and Showcase Cinemas will also partner to promote National Popcorn Day (Wednesday, January 19, 2022) and National Movie Theater Day (Saturday, April 23, 2022).

"As a leading source of New England entertainment for more than 85 years, Showcase Cinemas is thrilled to partner with the Celtics to bring even more entertainment options to both Celtics and movie fans," said Mark Malinowski, Vice President of Global Marketing for Showcase Cinemas. "Both Showcase Cinemas and the Celtics are a vital part of the community and together we will provide a lot of fun, goodwill and surprises in the years ahead!"
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