Save-on-Foods committing $10M over next five years to fuel local sport
Posted on May 4, 2021 by Brad McCabe
More Rewards is proud to partner with Save-On-Foods on Fueling Sport, a program designed to reward athletes at every level by fueling their journey from playground to podium with sponsorship, fundraising and cost-saving opportunities.

Over the next five years, Fueling Sport will provide more than 500 amateur high-performance athletes and 150,000 community-level youth athletes from British Columbia to Manitoba with $10 million dollars in much-needed support.

“An athlete’s journey from their hometown field to the top of the podium is often incredibly challenging,” said More Rewards president Dan Howe. “Between the cost to compete, the time and sacrifice away from home, friends and family, and the daily grind from weight room to field of play – our Canadian athletes are tireless in their pursuit. We are thrilled to say that from today forward, we are making a meaningful impact to fuel their journeys and reward their efforts with free and discounted groceries from Save-On-Foods for an entire year.”

Several remarkable elite amateur athletes have already been selected to join the Fueling Sport program. Over the next four weeks, aspiring athletes across Western Canada will also be given the opportunity to apply to join this core group and receive critical financial support from More Rewards.

“Today is just the beginning,” continued Howe. “We will be welcoming hundreds more aspiring athletes from senior club and provincial levels to national team members to the More Rewards family with the nutrition they need to reach their goals in sport and beyond. The impact of this program on communities is vast. Not only will More Rewards and Save-On-Foods build relationships with high-performance athletes, we will be providing significant savings, fundraising opportunities and support to parents, coaches and volunteers of youth sport programs.”


“We’re proud to partner with More Rewards in the Fueling Sport program to provide the quality food athletes need, whether they’re learning to kick a ball for the first time, or have their sights set on the ultimate podium,” added Darrell Jones, president of Save-On-Foods.

The grassroots community support Fueling Sport provides will help busy sport families, coaches and volunteers save on nutritious team snacks, food on the go, year-end team celebrations and fundraising.

“Being part of a program that will support over 150,000 young kids just starting out in the game means so much to me,” said Fueling Sport athlete ambassador Desiree Scott, women’s national soccer team member and two-time Olympic bronze medallist.

“There are so many young athletes from my hometown who will benefit from this amazing initiative. To have More Rewards in my corner as I train for my next big milestone this summer will make a huge difference. Being a female athlete comes with its own unique struggles and often we rely heavily on finding sponsorships/support opportunities like this to help offset costs of training at the highest level. Support like this goes such a long way.”

More Rewards is now accepting applications for sponsorship from athletes located in Western Canada (including British Columbia, Alberta, Saskatchewan, Manitoba and the Yukon) until May 28, 2021 at FuelingSport.ca.
Organizations connected to this article
Save-On-Foods