New York’s iconic New Year’s Eve celebration will be moving to a fully virtual format this year.

Posted on Dec 28, 2020 by Brad McCabe



New York’s iconic New Year’s Eve celebration will be moving to a fully virtual format this year.



The event will pay tribute to first responders and essential workers from the New York area and will feature corporate partners such as Kia Motors AmericaPlanet FitnessBarefoot Wine & Bubbly and Waterford Crystals.



Kia will have a vehicle display on top of One Times Square as the “Official Countdown Sponsor”, while Planet Fitness will have “inflatable puppets” dressed in the company’s purple and yellow t-shirts in various sections of the square.


Organizations:

One Times Square

Kia Motors America

Planet Fitness

E & J Gallo Wines

House of Waterford Crystal