USA CYCLING PARTNERS WITH HYPERICE FOR WORLD-CLASS RECOVERY
USA Cycling and Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration, and thermal technology, today announced that Hyperice has been named an Official Partner of USA Cycling.
The partnership will make Hyperice products available to the USA Cycling Elite Athletics teams, non-National Team athletes and coaches for enhanced recovery benefits and performance research.
“Having coached and consulted with many of the world’s top cyclists, Hyperice products have always been my preference and the most trusted recovery technology in the sport,” said Jim Miller, Chief of Sports Performance for USA Cycling. “USA Cycling athletes have benefited from the NormaTec recovery product for years and now, and adding the rest of the Hyperice products to the recovery options will give our athletes an added edge when it comes to performing at the highest level.”
Hyperice will also support USA Cycling through their Olympic Development Academy and Diversity, Equity & Inclusion initiatives.
"We are proud to be named the Official Recovery Technology Partner of USA Cycling, and to have MTB sensation Kate Courtney join us to drive our health and wellness mission", said Shawn Beitelspacher, VP of Endurance and Specialty Retail at Hyperice. "This multi-year partnership with USA Cycling represents our collective commitment and vision to prioritize athlete health and optimize performance. Together, we plan to elevate the sport through diversity, inclusion and youth development for future generations of cyclists."
USA Cycling is currently preparing for the 2021 Summer Olympics in Tokyo with events including track, road, BMX, and mountain biking. Athletes and coaches alike have relied on the Hyperice and NormaTec technology for years. Having the award-winning handheld percussion, vibration and compression massage devices available to USA Cycling athletes will offer the most robust technology to prevent injury, stay warm, and improve their physiology before, during, and after training and competitions. In March 2020, Hyperice acquired NormaTec, innovators of cutting-edge pneumatic compression systems, allowing Hyperice to deliver fully comprehensive recovery technology and wellness solutions to all athletes, including numerous cycling programs.
"The partnership with Hyperice furthers our commitment to providing our athletes, coaches and members innovative technology to optimizing performance and recovery," said Bouker Pool, Chief Commercial Officer of USA Cycling. "This is an incredibly impactful and beneficial partnership for USA Cycling. With the rescheduled Olympic Games and our new mission to champion the sport of cycling, we are grateful to have the opportunity to team up with Hyperice.”