NFL Names Hyperice Official Recovery Technology Partner
Landmark Sponsorship Brings Recovery to the Gridiron
Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, today announced a new multi-year sponsorship with the National Football League (NFL) that names Hyperice an Official Recovery Technology Partner of the league. The multi-year sponsorship kicks off Week 12 of the 2020 season on Thanksgiving Day.
The partnership brings Hyperice's next-generation products and technologies to NFL facilities and environments –to optimize player performance, improve mobility, and speed up recovery post-game. Players will now have access to the full suite of Hyperice and Normatec technologies including Hypervolt, Hypersphere, Vyper and Venom lines.
"For years, Hyperice has worked closely with NFL players, and team performance and athletic training experts to enhance athlete recovery," said Jim Huether, CEO of Hyperice. "This progressive partnership with the NFL represents our collective commitment to prioritize player recovery and optimize performance, league wide. As partners, we will work together to deliver cutting-edge recovery solutions for years to come."
Hyperice and the NFL will also work together with PFATS (The Professional Football Athletic Trainers Society) to deliver recovery technology solutions to NFL member clubs in an effort to prioritize player performance. Hyperice will collaborate with PFATS, to drive innovation and research aimed at improving athlete longevity league-wide. Hyperice will also integrate recovery technology into the NFL Scouting Combine, for prospects to use before, during and after participation in on-field drills. In addition, Hyperice will develop exclusive warm up, recovery and body maintenance video content with NFL players for the newly launched Hyperice App.
"We're thrilled to welcome Hyperice to the NFL family as an Official Recovery Technology Partner," said Renie Anderson, Executive Vice President of Partnerships & Chief Revenue Officer for the NFL. "With this partnership in place Hyperice products will be available across all 32 Club facilities providing our players access to the very best recovery technology to help them perform at the highest level."
Since its inception Hyperice has centered athletes in its product and technology development and already is a mainstay with NFL athletes following investments from Patrick Mahomes, Christian McCaffrey, J.J. Watt, and Jarvis Landry.
"I've used Hyperice technology throughout my career as an instrumental part of my overall training and recovery routines to ensure I'm performing at my peak on game day," said Super Bowl MVP Patrick Mahomes. "This Hyperice /NFL partnership will allow an even greater level of accessibility for athletes to recovery technology, which will enhance player performance and elevate the game."