SWAC Announces Multi-Year Partnership with Academy Sports + Outdoors

Posted on Oct 13, 2020 by Brad McCabe

The Southwestern Athletic Conference has announced a new multi-year sponsorship agreement with Academy Sports + Outdoors.

The agreement between the SWAC and Academy Sports + Outdoors is centered around impactful community focused initiatives that will be highlighted by youth outreach and mentorship programs in local communities across the country.

"Academy Sports + Outdoors has made a significant investment within our league and local communities with this partnership," said SWAC Commissioner Dr. Charles McClelland. We're extremely excited to welcome Academy Sports + Outdoors to our family of sponsors as our overall core values and principles align in many facets and we view this partnership as one that's mutually beneficial."

"Many corporations publicly state support for progressive change within communities but fall short of that goal. Academy Sports + Outdoors has continued to offer its support and backed it with the resources needed to positively impact our youth and local communities. This partnership is another example of Academy Sports + Outdoors' overall commitment to the minority community through its partnership with the Southwestern Athletic Conference."

In addition to this partnership, Academy Sports + Outdoors will also support community based programs with "Adopt-a-Youth" and "Market Moments" designed to provide additional support for HBCU's and their surrounding local communities.

"Academy Sports + Outdoors has long served fans of the Southwestern Athletic Conference who have a passion for having fun, spending time outdoors, and creating memories together," said Lawrence Lobpries, Academy Sports + Outdoors' senior vice president of marketing. "We're proud to continue serving our local communities through this new partnership's grassroots initiatives and mentorship programs."

Click here to view Southwestern Athletic Conference's profile.

Click here to view Academy Sports + Outdoors' profile.