HOCKEY CANADA ANNOUNCES PARTNERSHIP WITH TEMPUR SEALY CANADA

Posted on Jun 29, 2020 by Brad McCabe




Tempur Sealy to support Canada’s National Women’s Team and National Para Hockey Team

Hockey Canada has introduced Tempur Sealy Canada as a new national marketing partner, focused on optimizing the performance of athletes with Canada’s National Women’s Team and Canada’s National Para Hockey Team through sleep.

Tempur Sealy Canada is passionate about creating products that deliver on the promise of a great night’s sleep and about giving back to the community. To ensure high-performance women’s and para athletes are able to compete at the highest level, Tempur Sealy will be outfitting each athlete with a new mattress to achieve quality sleep.

“We are proud to be a part of this amazing journey with these incredible athletes,” said Monty Bagga, chief operating officer with Tempur Sealy Canada. “Sleep is vitally important for everyone’s health and well-being. Our hope is to bring the players one step closer to achieving their goals by providing them with quality sleep.”

Every night, Canada’s National Women’s Team will be proudly supported on a Sealy® Posturepedic mattress. In addition, Sealy Canada has created a limited-edition Hockey Canada-branded mattress, designed after the Team Canada jersey to bring a sense of pride for all Canadians. Exclusively sold at Leon’s, a portion of the sales of the ‘Home’ mattress will support the Hockey Canada Foundation’s Hockey is Hers initiative to encourage more young girls and women into the sport. Sealy Canada will also be supporting Canada’s National Women’s Team at the 2021 IIHF Women’s World Championship in Halifax and Truro, N.S.

Canada’s National Para Hockey Team will be experiencing body-conforming support with Tempur-Pedic®. Each member of the team will receive a Tempur-Pedic mattress to aid in their performance on and off the ice, helping them fall asleep faster, stay asleep longer and wake up feeling powerful. Tempur-Pedic develops products that help consumers rejuvenate and maximize their potential. They believe in head-clearing, body-repairing sleep that is achieved by their proprietary TEMPUR material. This material is hyper-sensitive to temperature, adapting to each body’s unique needs throughout the night.“
The on and off-ice training of our athletes is intense and gruelling, which makes their rest and recovery increasingly more important in order for them to perform at the highest level. We understand the needs of our high-performance athletes, and a partnership with Tempur Sealy is a perfect fit,” said Dana Gladstone, vice-president of partnership strategy and licensing with Hockey Canada. “We are proud to welcome Tempur Sealy to our family of corporate partners and appreciate its efforts to connect a good night’s sleep and peak performance for our athletes.”

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