CrossFit loses support after CEO’s racist comments

Posted on Jun 12, 2020 by Brad McCabe




Since Saturday's tweet from CEO Greg Glassman, Reebok has left CrossFit

CrossFit is in the news as a result of statements over the weekend from CEO Greg Glassman, who tweeted, “It’s FLOYD-19” on Saturday after the Institute for Health Metrics and Evaluation classified racism and discrimination as a public health issue. He also told several CrossFit gym owners on a Saturday Zoom call that he “does not mourn George Floyd” as reported by Mike Young, who wrote about his experience for Medium.com.

His statements are making reference to widespread outrage over the death of Floyd, who died in Minneapolis two weeks ago while being arrested. The arresting officer knelt on Floyd’s neck, and despite Floyd’s pleading that he was in pain and couldn’t breathe, the officer didn’t let up. Floyd died a few minutes later. Since then, an anti-racism movement has spread across the world.

CrossFit was already a divisive topic among endurance runners. As early as 2012, the company claimed it was able to produce race results similar to traditional distance plans through CrossFit Endurance with significantly less milage than a traditional marathon training plan and without a long run.

However, Glassman doesn’t seem to support the anti-racism movement, and his brand is losing support as a result. Since his tweet on Saturday, Reebok, CrossFit’s principle sponsor, has decided to end its sponsorship, and many runners are speaking out against the brand. Steve Magness, running coach and author of the well-known book The Passion Paradox, tweeted on Sunday, “CrossFit is a brand. It is not a way of training or some secret exercise routine. People have done similar exercises without a brand for decades. The CEO demonstrated quite clearly where the brand stands. If you find CF valuable, that’s fine. But do so without the brand.”


Article by Madeleine Kelly as posted on Running Magazine.

Click here to view Reebok's profile.