Roger Federer's new sponsorship deal is reportedly worth $300 million as he replaces Nike with Uniqlo
Roger Federer began his campaign for his ninth win at Wimbledon on Monday, but the biggest news from the World No. 1 player was not his game on the court, but instead his outfit.Federer has worn Nike for over twenty years, making the "swoosh" logo and his "RF" logo iconic symbols of his dominance on the court. But as he dispatched Dušan Lajović in straight sets to move on to the second round, Federer was rocking his new sponsor, Uniqlo, for the first time.According to ESPN's Darren Rovell, the deal is worth more than $300 million over ten years and includes an unprecedented clause that will allow Federer to keep collecting even if he doesn't play through the end of the deal.While it was initially speculated that the deal could be worth $21 million per year, it looks as though Federer found his way into an even better agreement with the Japanese athletic brand. In addition to the money he'll earn as a brand ambassador for Uniqlo, he'll also reportedly be able to sell patches on his shirt — something that Nike had forbidden him from doing.Federer was still Federer on the court, but the sight of the greatest of all time without the swoosh on his chest and his own "RF" — which Nike still holds the rights to — emblazoned somewhere was enough to catch some people off guard.Federer isn't the first high profile player to wear Uniqlo on the court — three-time Wimbledon winner Novak Djokovic also worked with the brand before switching to LaCoste last year.Federer hasn't removed Nike entirely from his tennis wardrobe, as still wore his Nike shoes throughout the match.Article by Tyler Lauletta as posted on Business Insider....
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Italy’s new ban on gambling advertising and sponsorship to begin in January
Italy’s new coalition government finalized a draft of their Dignity Decree, a move that will see online gambling advertising and sponsorship’s banned. The ban would take effect on January 1st, 2019 and would apply to any form of advertising that relates to games or wagering with money. The advertising ban will cover any means including artistic events, sporting events, television broadcasts, radio, daily press, billboards, online and more.According to CalvinAyre, an explanatory report of the ban stated that it applies to not only advertising but also sponsorships, along with every form of content communication promotions that are not counted as tabular advertising, such as the superimposition of the brand, activities, name, etc., that promotes betting or gambling.Those who fail to follow the restrictions will face an administrative fine that will begin at €50,000 and extend to 5% of the value of the advertising or sponsorship. Fines will be handed down to gambling operators, media outlets that provide advertising as well as sports groups and event organizers. Larger fines of €100,000 to €500,000 will apply to those who advertise gambling services or products alongside programs that cater to an underage audience.The money that is raised from the set fines will be placed towards programs focusing on reducing harm from problem gambling, due to the fact that the ad ban was created to strengthen consumer protection.Operators are not too happy with the ban, with one making public comments on the matter. LeoVegas, an online gambling provider licensed in Italy, has stated that the ban proposal could be in violation of the country’s constitutional protections involving the freedom to do business, due to the fact that the government’s has legalized and provided licensing for online gambling basically saying that gambling does not represent a threat to society.The operator would like to see the coalition change their proposal to cover problem gambling without populist slogans or action. LeoVegas feels that the ban will not create a reduction in problem gambling as it will create an increase in advertising efforts by operators that provide gambling without a license in the country.Article by Marie Kelley as posted on World Casino News....
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The Spectacle of Spectacles: Hendrick's Gin Globally Launches E.L.E.V.A.T.U.M. with a Historic, Multi-Sensory Experience at the Festival International de Jazz de Montreal
Hendrick's Gin disrupts with global firsts unveiling both E.L.E.V.A.T.U.M. and C.O.R.G.A.N at the Festival International de Jazz de Montreal creating an unforgettable display of gin and jazz.Hendrick's Gin proudly opens the doors to their wonderfully unusual world of whimsy at the 2018 Festival International de Jazz de Montréal today and tomorrow, taking historical strides with the E.L.E.V.A.T.U.M. experience.Taking place at the famous Quartier des Spectacles in downtown Montreal (because where else would the spectacle of spectacles take place?), Hendrick's Gin E.L.E.V.A.T.U.M. is a once-in-a-lifetime, fully integrated multi-sensory experience introducing the world to a peculiar experience like no other."Hendrick's Gin is about cultivating the unusual," comments Beth-Anne Perry, Senior National Brand Manager, Hendrick's Gin.  "As purveyors of the peculiar, we aim to surprise, delight and disrupt festival guests with a once-in-a-lifetime, multi-sensory spectacle that shares the whimsical world of Hendrick's with jazz fans from across the globe."THE SPECTACLE FOR YOUR SENSES: June 28 & 29, 6:00 P.M. to midnightFor Thy EyesThe Hendrick's Gin E.L.E.V.A.T.U.M. (Elevating, Levitating, Exceptionally, Voluminous, Amazingly, Towering, Uplifting, Mobile) will whisk those lucky enough to have acquired the coveted gift of gold in the form of a golden ticket to an unconventional journey 44 ¼ cucumbers into the sky to observe the Montreal festival from a view usually only reserved for our favourite feathered friends.For Thy EarsHendrick's Gin is delighted to globally (and unusually) unveil the first ever Jazz C.O.R.G.A.N. (or Cucumber Organ of Remarkably Glorious Auditory Nirvana), a one-of-a-kind musical instrument which consists of real, whole cucumber keys that create a distinctive jazz tone when touched, giving festival visitors an auditory and oddly unusual experience unlike any other.  The Hendrick's Gin Jazz Cucumber Organ is set to be displayed at the festival for an exclusive ten-day appearance appearing in the Hendrick's Gin Air Departure Lounge on the 28th and the 29th of June and the festival media and talent lounge for the duration of the festival.For Thy Lips:Alongside the spectacles of the E.L.E.V.A.T.U.M. and the C.O.R.G.A.N., Hendrick's Gin is giving golden ticket guests an exclusive first taste of the new Hendrick's Orbium!  A rare and one-time only expression of Hendrick's Gin, reimagined in a parallel universe as Orbium, this new gin is infused with three additional extracts of quinine, wormwood, and blue lotus blossom complementing the classic cucumber and rose essences.  Handcrafted in a preciously small batch, the tasting at the Festival International de Jazz de Montreal marks the first consumer tasting outside of the U.K. Non-bearers of golden tickets need not fret! Their lips will too be tantalized with the glorious gift of Hendrick's Gin with complimentary tea cup G & Ts for Festival guests, available at the Hendrick's Air Departure Lounge on behalf of the first-ever gin sponsor of the Festival, alongside Madame E.L.E.V.A.T.U.M. and her 11 botanical friends.For Thy Nose:For those that need ask, of course the nose shall be tantalized.  Guests can take a moment to stop and smell the sweet scent of roses accented by the world's most glorious cucumbers throughout the Hendrick's Air Departure Lounge.For Thy Spirit:Of course, the purveyors of the peculiar would not forget the sense of spirit that lies within!  Renowned Intuitive Specialist Terri-Lynn Decker comes from a land to the East giving golden ticket holders special energy readings, adding to the whimsical wonderment of the Hendrick's Gin E.L.E.V.A.T.U.M. experience.For the first time in over 39 years of Jazz Festival History, Hendrick's Gin welcomes guests into the unusually captivating world of Hendrick's Gin that connects music with spectacle and gin with jazz, revealing a number of curiously wonderous, whimsical and HISTORICAL firsts that will undoubtedly be encapsulated within the spectacle of the evenings.All jazz festival attendees 18+ and over are welcome to sample and engage in the magic of the Hendrick's Gin E.L.E.V.A.T.U.M. and view golden ticket holders soaring the skies.  A series of golden tickets will also be available to win on location for festival guests, in an onsite balloting contest both nights."A Hendrick's Gin soiree is always a spectacle of the unusual," adds Alvin Ramchurn, National Brand Ambassador, Hendrick's Gin. "We pride ourselves on being purveyors of the peculiar and E.L.E.V.A.T.U.M. will be no exception!"...
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Subaru Canada Announces Title Sponsorship of Ironman Events in Canada
Partnership will include title sponsorship of all IRONMAN and IRONMAN 70.3 races in Canada IRONMAN, a Wanda Sports Holdings company, together with Subaru Canada, Inc. (SCI), are thrilled to announce that Subaru Canada will return as the title sponsor for all IRONMAN®events in Canada for the 2018-19 race season.The 2018 Subaru-IRONMAN partnership will include title sponsorship of all IRONMAN and IRONMAN® 70.3® races in Canada, including: Subaru IRONMAN Canada, Subaru IRONMAN 70.3 Canada, Subaru IRONMAN 70.3 Muskoka presented by Subaru of Muskoka, Subaru IRONMAN Mont-Tremblant presented by Sportium, Subaru IRONMAN 70.3 Mont-Tremblant presented by Sportium, and Subaru IRONMAN 70.3 Victoria presented by Jim Pattison Subaru, as well as all related IRONKIDS® races in those markets. Subaru will also be the title sponsor for shorter distance triathlon events in the region including Subaru Iron Girl® Grimsby and the Subaru Ontario Tri-Series.This is also the third consecutive year that Subaru Canada will sponsor the Road to Kona, a contest through www.roadtokona.ca that allows the nomination of an IRONMAN athlete to compete in the IRONMAN World Championship in Kailua-Kona, Hawai`i.  "Subaru's dedication to promoting healthy lifestyles for Canadians in a family-friendly way has continued to grow with our involvement in IRONMAN events," said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. "Today, it's reflected in all of our current triathlon sponsorships and the expansion of the Subaru IRONMAN races."Subaru has been involved with IRONMAN events in Canada for over two decades, dating back to the early 1990s with the grassroots series and the Subaru IRONMAN Canada. Throughout its 20-year partnership with IRONMAN, Subaru has expanded its sponsorship which now includes six extraordinary IRONMAN and IRONMAN 70.3 events in Canada."It is with great pride that we broaden our long-standing relationship with Subaru Canada," said Stuart Selig, Executive Vice President of Global Partnerships, North America - ‎IRONMAN. "We are thrilled to continue to promote healthy lifestyles with a valued partner who shares similar goals."...
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The Dahdaleh Foundation Extends Sponsorship of Canada House Gallery to 2025
The Dahdaleh Foundation is proud to announce a five year extension of its principal sponsorship of the Canada Gallery, housed in the High Commission of Canada on Trafalgar Square.The renewed sponsorship builds on an initial commitment by the Foundation, chaired by Victor Phillip Dahdaleh, which began on completion of the 2015 refurbishment of Canada House. The Dahdaleh Foundation's support will now run up to 2025.Since the Canada Gallery opened in 2015, it has hosted 14 exhibitions, ranging from the inaugural exhibition by Vancouver artist Jeff Wall to the celebrated Andrew Salgado to an inspiring group exhibition of contemporary artists from Nunavut and most recently hosted  Vikky Alexander's first UK exhibition, 'The Spoils of the Park.'In the three years since its opening, the Canada House Gallery has attracted more than 47,000 visitors and helped to create a new perspective and profile for a wide range of Canadian artists and their art.HE Mrs. Janice Charette, Canadian High Commissioner to the UK said:'I would like to extend my sincere thanks to the Dahdaleh Foundation for its continued support of our work here in the UK as we aim to promote the vast array of innovative Canadian visual arts to new audiences through our Canada Gallery programming. This sponsorship continues to help us ensure that the best of Canada reaches our many visitors to our gallery space at an exciting time for Canada's cultural scene.'Commenting on the principal sponsorship extension agreement Mr Victor Phillip Dahdaleh said:'The Dahdaleh Foundation has been delighted with the work that has been done through the Canada House Gallery to give talented Canadian artists the opportunity to showcase their work and promote Canadian culture through an array of enviable exhibitions. We are delighted to have extended our support to a full ten years, providing a solid platform for future programming.'The Gallery's work is at the heart of one of the Foundation's principal philanthropic areas of support - improving relationships and understanding between Canada and the UK.'...
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How legal weed will affect the Canadian music industry
Back in January, UP Cannabis, one of the country’s budding (sorry) legal marijuana producers, nailed down an agreement with The Feldman Agency, a major talent booking organization whose roster includes everyone from Alessia Cara and the Barenaked Ladies to Our Lady Peace and Michael Bublé.In addition to getting gigs for its clients, Feldman also specializes in brand integration projects. So, could Feldman help UP get deeper into the music space? Absolutely.As with alcohol, music and marijuana have always gone together. If Molson can sponsor a tour and Budweiser can have a venue named after it, why couldn’t another legal, government-regulated recreational ingestible product do the same?Jean Richer, senior vice president of sales and marketing, wants UP to head in this direction. After all, this was part of his job when he worked as a market manager for AB InBev, the massive Belgian-Brazilian beer consortium.While regulations for marketing pot are still being worked out — some shows, tours, and festivals have already struck deals with licensed pot producers, occupying a legal grey area of Bill C-45 — Richer and other cannabis companies are most anxious to get into the music endorsement/sponsorship space.UP began by involving the Tragically Hip. The group enthusiastically bought in as investors; the company’s stock ticker symbol is HIP.V. Earlier this month, UP staged a Maritime Kitchen Party at the World Cannabis Congress in Saint John, N.B.And then there’s an event on June 24: UP is part of the Stars and Thunder festival in Timmins, Ont., (population: 41,000), which features Bryan Adams, Burton Cummings, The Beach Boys, Our Lady Peace, Blue Rodeo, Colin James, Paul Brandt and more. You don’t get that kind of heavyweight talent to a place like Timmins without some serious financial investment.Other artists, managers, agents, promoters and music festivals are all hoping to tap into the revenue that will be generated by legal weed.Snoop Dogg, an avid marijuana enthusiast (he once claimed to smoke 81 blunts a day) has brought his company, Leafs By Snoop, into the country. Willie Nelson, the estate of Bob Marley, Wiz Khalifa, and Melissa Etheridge are all involved in various marijuana projects.From the other side, you can bet that the other big producers — Aphria, Canopy Growth Corp, and Med Releaf — are looking at how they can tap into the music market. We already have companies like Aurora Cannabis, one of Canada’s biggest producers, presenting the North by Northeast music festival earlier this month in Toronto. And don’t be surprised to see a marijuana company as a major participant in next year’s Canadian Music Week.Just how much and how deeply these companies will be allowed to participate in these events remains to be seen.The tobacco industry is most annoyed at this. After all, brands like Du Maurier, Rothmans and Benson & Hedges once sponsored music events before they were prohibited from this sort of advertising and sunk by strict no smoking laws. Why should another smokeable product be allowed to promote itself through music and other cultural events?The cannabis companies say that they’re just promoting brand awareness and not selling anything. And then there’s that little thing about nicotine, addiction and lung cancer that come with cigarettes.At the same time, there are specific rules about how cannabis countries may advertise their goods and how musicians may promote cannabis products. Traditional advertising is, at this point, prohibited and packaging will be highly regulated, but posts through social media and mailing lists are okay. For example, that’s how The Tragically Hip gets the word out on UP. Other musicians are doing the same for other companies.But these are mere details. There’s too much money (read: too much tax revenue) to stifle things too much, even in staid, conservative Canada. And Canadian culture is going to benefit financially.In my conversations with music industry people about the coming weed wave, I’ve learned:Plans are already in the works for “wine and weed” tours through vineyard regions like Niagara, Prince Edward County and throughout B.C. Events could include concerts as part of a visit. Some vineyards already have amphitheatres and performance spaces built.Canadian venues near the U.S. border are thinking about how they might deal with a potential influx of American fans at concerts and festivals.Promoters who have benefited from liquor sponsorships for shows, tours, and festivals (think beer companies, Jagermeister, etc.) have been looking at the revenue potential of weed companies for at least a couple of years.Artists are being approached to be social media influencers for things like vaporizers and other smoking accessories.It will be fun to watch the culture shift. For the first time ever, a once-banned illegal recreational substance will be made legal. Unless you count Prohibition (a ban on a once-legal substance that was eventually unbanned), the legalization of marijuana has no precedent. Music will definitely help ease the attitudinal shift.Jay Wilgar, the CEO and director of UP Cannabis (which also goes by Newstrike, its corporate name), summed up things: “If music pairs with alcohol — beer, wine, spirits— in a way that enhances the moment, our goal is to show that cannabis products can do the same. Having a good glass of wine is seen as a classy and sophisticated thing to do. We want to show that cannabis can be enjoyed and perceived the same way. And what better way to do it than through music?”Article by Alan Cross as posted on GlobalNews....
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7-Eleven Canada and Mobi by Shaw Go band together to keep communities active and green
7-Eleven, Inc. and Vancouver Bike Share (aka Mobi by Shaw Go) announced today an agreement that recognizes 7-Eleven Canada as a Community Sponsor of Vancouver's public bike share system. The agreement helps both organizations serve the community by promoting active living, healthy eating, and environmental responsibility."We found a perfect match with Mobi, dedicated to meeting our Vancouver customer needs of convenience and around-the-clock service, while promoting shared values of community, green living, and health and wellness," said Doug Rosencrans, Vice-President and General Manager of 7-Eleven Canada. "Community is essential to our business, and we're happy to work with companies like Vancouver Bike Share, dedicated to improving the quality of life in Vancouver."The 13 participating 7-Eleven locations in the Mobi by Shaw Go service area are located near 150 bike docking stations in-and-around downtown Vancouver, making the stores a convenient pit stop for riders looking to fuel up on a cool beverage or a healthy snack."We are thrilled to welcome 7-Eleven Canada as a Community Sponsor this summer 2018. In addition to the synergies that both 7-Eleven and Mobi by Shaw Go share – in terms of convenient access 24 hours a day, seven days a week and 365 days a year – 7-Eleven's commitment to sustainability directly aligns with our core values. We are looking forward to an exciting year ahead," says Mia Kohout, General Manager and Director of Vancouver Bike Share Inc."Our customers demand innovation, quality and value from the products we offer, but they're also expecting more from the 7-Eleven Canada brand," said Rosencrans. "Collaborating with organizations like Mobi helps us to enhance our role as positive environmental stewards."Installation of LED lighting programs and state-of the-art in-store energy management systems are helping 7-Eleven, Inc. reach its energy reduction targets of 20 percent by 2025. Since 2015, 7-Eleven reduced annual electricity use by 21 per cent and lowered emissions by an estimated 300,000 metric tons. The Mobi by Shaw Go program is another opportunity to reduce the carbon footprint in the communities 7-Eleven serves....
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The 10 Biggest Kit Sponsorship Deals At The World Cup
Nigeria's kit for the 2018 FIFA World Cup has written all the headlines, but the Super Eagles' deal with Nike is not among the 10 biggest kit sponsorships at the tournament. Here are the 10 most expensive shirt sponsorship deals among the World Cup participants.Despite Nigeria's deal with Nike not being among the top 10, the sport manufacturer actually has the three most expensive sponsorships in Russia.France, somewhat surprisingly, have the best deal, receiving a whopping $54 million (R745 million) annually from the kit supplier, as reported by Sports Sponsorship Insider.England follow with their $46 million (R634 million) contract, while Brazil complete the podium with their $32 million (R441 million) deal.Germany and Spain have the biggest deals with adidas, with both European giants pocketing $30 million (R414 million) from the German brand.Japan receive $18 million (R248 million) a year from adidas, one more than hosts Russia, while Mexico is the sixth adidas-sponsored team in the top 10, earning $13 million (R179 million).Meanwhile, 2016 UEFA European Championship winners Portugal are Nike’s fourth team in the top 10, receiving $7 million (R97 million) a year from the kit supplier.Article by David Kappel as posted on Soccer Laduma....
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Okanagan Marathon announces new title sponsor Kelowna based SunRype shines bright light on race
Organizers of the Okanagan Marathon are pleased to announce a new partnership that names SunRype as the title sponsor. The Kelowna based food and beverage manufacturer has been a part of race day action for several years providing juice, fruit bars and snacks to runners post race. The SunRype Okanagan Marathon is one of Canada's flatter and faster courses and takes place October 6, 7, 2018.Barb Broder, SunRype Communications Manager, says the new partnership is well aligned with SunRype's mission, "Our goal is to help people live healthier lives, and the SunRype Okanagan Marathon is a great example of how we can bring that vision to life, right in our own backyard." SunRype has deep roots in the Okanagan Valley, and was established in Kelowna in 1946. Broder adds, "It's fitting that we are now partnering with a community event that shares our values, and becoming a bigger part of this longstanding local event is really exciting."Event Director, Tom Keogh says partnering with SunRype will elevate the event and ensure its continued success for years to come, "We're delighted to bring SunRype on board as our title sponsor and are looking forward to the opportunity to build more awareness of our event that has been a staple road race in the community for over twenty years."The SunRype Okanagan Marathon brings thousands of runners out during Thanksgiving weekend. Also known as a family fitness and lifestyle weekend, the event attracts many seasonal and recreational runners and boasts five races from the ABC Kids Fun 1km run to the 42.2km Marathon. Racers can also take part in three other events including a 5km, 10km and Half Marathon. Everyone will enjoy scenic views along Lake Okanagan on a fast course certified as a Boston Marathon qualifying race with a festive atmosphere the whole family can enjoy....
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Egypt’s goalkeeper refuses award due to sponsorship from beer company
Egypt's goalkeeper at the 2018 FIFA World Cup, Mohamed El Shenawy, is making headlines for something other than his skilled performance during his team's game against Uruguay last Friday.After the match, the 29-year-old was announced the best player of the game and handed the Man of the Match Award.However, El Shenawy refused to accept it because it's sponsored by alcohol giant Budweiser, an official World Cup sponsor. The reason behind the goalkeeper's rejection of the award is that he felt it would go against his beliefs as a Muslim, as his faith prohibits the consumption of alcohol.The Egyptian football team member is the first Muslim to receive the award at this year's World Cup in Russia.After he rejected it, El Shenawy was not featured on the company's official Twitter account, which usually posts every game's award winners.Article by Mariam Nabbout as posted on Step Feed...
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