2021-01-07
Osprey Sponsors Nimsdai Purja In Bid For K2 Winter 2020/21 Ascent
 Osprey announced its sponsorship of record-breaking mountaineer Nimsdai Purja MBE as he attempts to climb K2. K2 has earned the reputation as the “Savage Mountain” with winter bringing a whole new level of danger and challenge. The K2 remains the only 8000m peak unclimbed during the winter season. “I’m thrilled and grateful to once again be partnering with Osprey for my upcoming K2 Winter project,” said Nimsdai. “The whole team at Osprey has been incredibly supportive throughout my climbing journey so far. I’ll be representing them with pride on my next big mountaineering expedition, making the Impossible Possible together.” Since 2019, Nimsdai has been an Osprey sponsored athlete including the brand’s support of “Project Possible”, his summit of the world’s 14 highest mountains in six months and six days, to smash the fastest time of eight years. For his K2 Winter ascent, Nimsdai will carry Ospreys Talon Pro technical lightweight pack featuring Nanofly fabric which integrates ultra-high molecular weight polyethylene ripstop and 100D nylon creating a light fabric with high abrasion resistance. The Talon Pro’s injection-molded, die-cut foam AirScape back panel is engineered with horizontal channels for flex in the vertical plane while staying flat horizontally. The back panel, paired with Osprey’s BioStretch harness and continuous wrap hipbelt, works together for a lightweight, ventilated and close contact fit that’s ideal for dynamic body movement during demanding activities over technical terrain. Nimsdai will haul his gear from the UK to Pakistan in Osprey’s Transporter series expedition-style duffel packs featuring water-resistant materials. “Last year we saw climbing history by Nimsdai,” said Jonathan Petty, managing director, Osprey Europe. “We are proud once more to support this mountaineer on his toughest challenge yet: K2 Winter. This climb is one of the greatest mountaineering challenges but one that Nimsdai, with his sheer determination, mental and physical strength, can accomplish.” Source: https://sgbonline.com/pressrelease/osprey-sponsors-nimsdai-purja-in-bid-for-k2-winter-2020-21-ascent/Organizations:Osprey Europe...
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2021-01-07
Here's Why The NHL is Selling Sponsorships Everywhere
Several professional leagues have become crafty in not only how they present their product during the COVID-19 pandemic era, but they are also pulling out all the stops that they try to avoid.This upcoming season of the National Hockey League will put a true test of how strong they can be after completing their season in two separate bubbles in Canada. The season eventually ended in September 2020 with the Tampa Bay Lightning taking home their second-ever Stanley Cup. The (2020)-2021 season begins Wednesday, January 13th with all 30 teams returning to play with limited travel and in some cases, no fans.Each team is trying to figure out what they plan on doing day-by-day. It all has to be a moving conversation with the local and state (and in Canada, the government's) health department. Spectators are one of the key attributes for revenue for professional teams, but it is just a small portion of what can help offset the large expenditures that a team is set with even before a season starts. The largest expenditure - player contracts.Now, it's time to put on my Sport and Recreation Management hat on (from Minnesota Crookston).The Sports Daily laid out the best breakdown of some of the inner workings on how to operate an NHL franchise. To cover a majority of the costs of a team's expenses, the NHL's agreement with NBC for primetime broadcasts and games on the NBC Sports Network assists in the reach of the league but also becomes a revenue source. NBC's $200 million agreement with the league comes to an end after this season and is based on a full schedule, including playoffs. Canadian broadcasters have an agreement that lasts until 2023-2024 and is much more lucrative. Overall, each NHL team gets $20 million, but it won't happen this year with a limited 56-game schedule slated for this year. Local television networks, like Fox Sports Detroit or NBC Sports Chicago, have smaller deals that involve more year-round coverage and is negotiated by the network and the team.Another small bit of revenue comes from merchandise sales either in team stores or online. Teams can also receive funds from royalty agreements, particularly with video games and local sponsors. Ticket sales are just a small percentage, with some of those funds that going to the arenas (unless the team has partial ownership of the arena, ie. Detroit). Same goes for concessions.With a shorter season, there are several large contracts that some teams have that will take up the large balance of funds for this season. So, where do we go from here?Teams already sell advertising on the dasher boards for season-long sponsorships from area and sometimes national companies and businesses. Larger, sometimes considered headline sponsors, will be able to snag the center ice spots open between the blue lines. Some of the smaller leagues, even down to the college ranks, will leave open areas in the offensive zones near the blue line for sponsorships. The NHL has priority on these.Once the 2021 season begins, here are some new sponsorship areas that will be taken -- The NHL is allowing helmet sponsorships this season. The Detroit Red Wings will have the letters "UWM" on their helmets for United Wholesale Mortgage, who will hold several major spots with the club after their partnership was announced January 3rd. A few teams are lucky to have two major sponsors for helmets, including the Columbus Blue Jackets (Ohio Health for home and Nationwide Insurance on the road) and the Florida Panthers (Ford for home and Baptist Health for away). All of the helmet sponsors can be found here.- Another part for the collective bargaining of the NHL teams are the corporate sponsorship being allowed for the four regional divisions for 2021. I would think that the corporate sponsorship would be spread among the teams in each division, but I have not found a source to confirm it. These divisions include the Scotia NHL North Division (all of the Canadian teams), Discover NHL Central Division (South and Midwest), MassMutual NHL East Division and Honda NHL West Division (all US teams west of St. Louis, including the Blues).This is just a temporary fix, especially for North American sports. But as the picture above indicates, it may be a long time before the uniforms start looking like several European professional leagues. It will be interesting to see if the teams in the NHL and the league as a whole can break even this year as they prepare for 2021-2022.Article by Nate Adams as posted on https://wbckfm.com/heres-why-the-nhl-is-selling-sponsorships-everywhere/Organizations:NHL...
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2021-01-07
Speedo USA Named Title Sponsor For Salty Sports Society’s SALT Series
 In 2021, Salty Sports Society will again host its SALT Series across the State of Florida with Speedo USA as its title sponsor. Five events have been planned to begin in February and end in December. Matt Dunn, Salty Sports Society co-founder, said the sport of open water swimming is growing each year as competitive swimmers and triathletes look for training races, opportunities to travel, and competitive experiences. “We’re looking to fill a gap in the sport and stick to our mission of creating unique open water swimming event experiences in memorable destinations,” Dunn said. “Speedo USA is proud to partner with Salty Sports Society, as they are raising the bar when it comes to open water swimming events. No stone is left unturned during their event planning effort which in turn has created a buzz in the swimming community. Aligning ourselves with such a respectful brand was key for us when reviewing this opportunity,” said Lauren Yeager, Southeast Sales & Marketing Manager at Speedo. Photo courtesy Salty Sports Society’s SALT Series Article as posted on: https://sgbonline.com/speedo-usa-named-title-sponsor-for-salty-sports-societys-salt-series/Organizations:Salty Sports SocietySpeedo...
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2021-01-05
NHL announces sponsors for realigned 2020-21 divisions
Partners with Scotiabank, Honda, Discover, MassMutualThe National Hockey League (NHL®), in partnership with Discover, Honda, MassMutual and Scotiabank today announced the official division names for the 2020-21 season: Scotia NHL® North Division, Honda NHL® West Division, Discover NHL® Central Division and the MassMutual NHL® East Division. As previously announced, in reaching agreement on the format for the 2020-21 season, the NHL and NHLPA determined that the ongoing closure of the U.S.-Canada border required realignment, with teams realigned as follows: •   Scotia NHL® North Division (Calgary, Edmonton, Montreal, Ottawa, Toronto, Vancouver, Winnipeg)•   Honda NHL® West Division (Anaheim, Arizona, Colorado, Los Angeles, Minnesota, San Jose, St. Louis, Vegas)•   Discover NHL® Central Division (Carolina, Chicago, Columbus, Dallas, Detroit, Florida, Nashville, Tampa Bay)•   MassMutual NHL® East Division (Boston, Buffalo, New Jersey, NY Islanders, NY Rangers, Philadelphia, Pittsburgh, Washington)Each team in the MassMutual NHL® East Division, Discover NHL® Central Division and Honda NHL® West Division will play every other team in its division eight times while each team in the Scotia NHL® North Division will play every other team in its division nine or 10 times, to minimize team travel as much as possible.The NHL also announced today that voting is now open for the 2020-21 NHL Preseason All-Division Team Fan Vote. The 2020-21 NHL Preseason All-Division Team Fan Vote gives fans the opportunity to celebrate the start of the season and the temporary division realignment by selecting their favorite Preseason All-Division Team at NHL.com/AllDivisionTeam. Starting today through January 11, 2021, fans can select six players for each division team - three forwards, two defensemen, and one goalie, and share their selections across their social platforms with the official hashtag #NHLAllDivision. All NHL teams will be represented with candidates for each position, designated by the NHL.One team will be selected for each of the four divisions - Scotia NHL® North Division, Honda NHL® West Division, Discover NHL® Central Division and MassMutual NHL® East Division, and will be announced across NHL social media platforms - Twitter, Facebook, and Instagram prior to the start of the 2020-21 season. Organizations:NHLHondaScotiabankDiscoverMassMutual...
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2021-01-05
Wisconsin Badgers accidentally shatter trophy while celebrating Duke's Mayo Bowl win
The Wisconsin Badgers captured the Duke's Mayo Bowl and the trophy that came along with it.And then they broke it.While dancing around to celebrate his team's 42-28 victory over Wake Forest on Wednesday, quarterback Graham Mertz dropped the football-shaped piece of Lenox crystal, leaving it shattered on the floor of the locker room after it fell off its base."We just wanted everybody to have a piece of that trophy,'' Wisconsin coach Paul Chryst joked.Mertz accounted for three touchdowns, and Wisconsin turned four second-half interceptions, each by a different player, into 21 points to turn a close game into a near-rout of the Demon Deacons. Five players scored touchdowns for the Badgers.Mertz, a redshirt freshman, threw for 130 yards and ran for two short TDs as Wisconsin (4-3) finished a rocky 2020 season on a high note."Yeah, I dropped it,'' Mertz said sheepishly. "That's on me. It happened.''But not to worry: Mertz was able to "fix" the trophy by taping a bottle of Duke's mayonnaise to the base, as evidenced in his Instagram story.The sponsor agreed with the fix, tweeting: "Duke's makes everything better, right @BadgerFootball?"The Charlotte Sports Foundation, which supplied the crystal football for the trophy, told the Charlotte Observer on Thursday that it would be replaced.Article as posted on https://www.espn.com/college-football/story/_/id/30626036/wisconsin-badgers-accidentally-shatter-trophy-celebrating-duke-mayo-bowl-winOrganizations:Sauer Brands (Duke's Mayo)...
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2021-01-04
Penguins Announce PPG as Official Helmet Entitlement Partner for 2020-21
The Penguins announced an addition to their partnership with PPG today, naming PPG the official helmet entitlement partner for the 2020-21 season, and the first company to ever appear on Penguins' equipment."PPG is proud to be highlighted on the Pittsburgh Penguins' player helmets this season," said Bryan Iams, PPG vice president, corporate and government affairs. "This is a unique opportunity to showcase our brand and further extend our naming rights partnership at all Penguins home and away games."The PPG logo will be featured on the players' helmets for all home and away games of the 2020-21 regular season, as well as the playoffs. The PPG decal will be located on the left and right sides of the helmet."We are proud to showcase PPG on our helmets as the first corporate partner on Penguins' game equipment," said David Morehouse, president and CEO of the team. "It's exciting to expand our long-term partnership with PPG, an iconic Pittsburgh company, by providing additional exposure to millions of fans, viewers and social media followers across the world - especially during our games at PPG Paints Arena."Organizations:Pittsburgh PenguinsPPG...
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2020-12-30
TransPerfect Music City Bowl Canceled Due To COVID-19 Concerns
TransPerfect, the world's largest provider of language and technology solutions for global business and the title sponsor for the TransPerfect Music City Bowl, today announced that the college football game, which was scheduled to take place on December 30, has been canceled.The TransPerfect Music City Bowl is played annually and features a matchup of Big Ten and Southeastern Conference (SEC) bowl-eligible teams. This year's game was set to pit the University of Iowa (6-2) against the University of Missouri (5-5). However, an uptick in positive cases of COVID-19 led Missouri health officials to suspend all football-related activities. This was TransPerfect's first year in a multiyear commitment as the game's title sponsor. The TransPerfect Music City Bowl has become known locally as "Nashville's Holiday Tradition" and has gained prominence thanks to the attractiveness of the city as a destination. TransPerfect President and CEO Phil Shawe commented, "While I cannot say I'm excited to be conveying this information, I am excited to be prioritizing the safety of TransPerfect Music City Bowl participants, staff, and fans. We are fully committed to the future of the Bowl and look forward to 2021's game with optimism and enthusiasm."Organizations:TransPerfectTransPerfect Music City Bowl...
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2020-12-30
ABB works to fill talent pipeline with Girl Scouts… Yes, really.
ABB supports STEM activities to spark girls' interest in technical fields.According to the World Economic Forum, less than 30% of the world’s science researchers are women. By now, that probably isn’t news, but it’s still a challenge especially for companies like ABB that employ tens of thousands of people in jobs that are heavy on STEM (science, technology, engineering and math).So, how can we attract more women in STEM?Employers can adopt policies like expanded maternity leave and flexible work hours to attract more female candidates, but if there aren’t enough women with the requisite education and experience, they’ll still be facing the same problem. We have to start earlier—much earlier—to grow the number of women in STEM.ABB piloted a program with the Girl Scouts – Diamonds of Arkansas, Oklahoma and Texas to spark girls’ interest in STEM. Girl Scouts earn the ABB Girls in STEM patch by working together with their troop – or on their own – to complete a STEM activity. building cardboard boats.  The program went virtual due to COVID, allowing nearly 1,000 Girl Scouts from 31 states to earn the ABB-branded patch. Building on the success of this program, ABB is now expanding the patch program to Girl Scouts of Greater Atlanta.Working with the Girl Scouts was an easy choice for ABB because Girl Scouts have one of the largest pipelines of future female leaders, reaching girls in nearly every U.S. zip code. Girl Scouts are more likely to participate in STEM activities than non–Girl Scouts and in the process, they become better problem-solvers and critical thinkers, and more effective leaders. ABB plans to expand to other markets in the future.Encompass Women, one of several employee resource groups within ABB, teamed up with local Girl Scout councils to volunteer this fall. ABB Encompass Women hosted 10 virtual events, leading 470 Girl Scouts through hands-on activities and speaking about their career in STEM.“Partnerships like the one we have with ABB that provide both volunteer and financial resources beyond the traditional one-time event sponsorship are so important to the sustainable enhancement of programs that benefit our girls and our partners,” says Dawn Prasifka, president and CEO of Girl Scouts – Diamonds. “This STEM partnership is so timely for us and for businesses like ABB, who will benefit from being proactive in growing and supporting a robust pipeline of future employees with critical skills.”Additionally, ABB is expanding its partnership with the Society of Women Engineers (SWE) to inspire the next generation of engineers. ABB sponsored SWE’s “Invent It. Build It.” program to spark girls’ interest in engineering and cultivate each girl’s capacity in STEM.The aim of these initiatives is to demystify STEM and make it a viable choice for girls both in school and in the workplace. With more girls pursuing their interest in STEM as Girl Scouts, more will pursue degrees in technical subjects and find jobs in technical fields. Ultimately companies like ours will benefit from a wider, more competitive talent pool.Organizations:Girl ScoutsABB...
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2020-12-30
Virtual 37th Annual Atlanta UNCF Mayor's Masked Ball raises more than $800k for HBCUs and their Students presented by Chick-fil-A
Actress Lynn Whitfield and producer Jermaine Dupri joined newly online premier holiday fundraiser to support HBCUs and their studentsThe UNCF Atlanta Mayor's Masked Ball will air on WXIA TV 11 December 29 at 11 a.m. and on WATL TV December 30 at 8 p.m.UNCF celebrated its 37th annual Atlanta Mayor's Masked Ball online for the first time Dec. 19. The event successfully raised more than $800k for UNCF's historically Black colleges and universities (HBCUs) and their students. The newly digital event featured entertainment, virtual red carpet photo opportunities, silent auction, unveiling of the 2020 UNCF Billye Suber Aaron Masked Award Honorees Eduardo Martinez, president, The UPS Foundation, and Helen Smith Price, vice president, global community affairs, and president, Coca-Cola Foundation.The event was hosted by the honorable Keisha Lance Bottoms, mayor of Atlanta."2020 has been a challenging year, so much as changed but our mission has remained the same. The Mayor's Masked Ball has always been our largest event of the year.  Creating an experience that would bring the familiarity of the "live" ball with the comfort and safety of a large gathering was the challenge," stated Justine Boyd, regional development director, UNCF.Presented by Chick-fil-A, the Atlanta UNCF Mayor's Masked Ball Atlanta is a premier fundraising gala and major social event, focusing on raising awareness of the need of a college education and contributions for historically Black colleges and universities. The event co-chairs were Charles J. Johnson, managing director, Entertainment Industries Group Truist Securities and Andrea Carter, senior executive vice president, chief human resources officer, Global Payments.Actress and producer Lynn Whitfield served as mistress of ceremonies and music producer Jermaine Dupri provided a special performance.  This year's corporate event sponsors include The Coca Cola Company, Global Payments, The Home Depot, Truist Securities and UPS.Organizations:UNCFChick-fil-ACoca-ColaGlobal PaymentHome DepotTruist SecuritiesUPS...
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2020-12-30
City of Kingston welcomes CUPE 109 as its newest sponsor at the INVISTA Centre
CUPE 109 is the new sponsor of an ice pad and meeting room at the INVISTA Centre. The Union Local will assume sponsorship of the current Kingston Transit Rink, as well as the adjacent meeting room and branding in all four ice pads. The agreement is valued at $59,800, or $11,800 per year. CUPE 109 is a local chapter of the Canadian Union of Public Employees. Many of its members work for the City of Kingston, supporting delivery of services and programs for the community. “The CUPE 109 Rink and CUPE 109 Meeting Room are spaces where people of all ages and abilities can learn, play and stay healthy,” says Lacricia Turner, Director, Recreation and Leisure Services. “Some of its members currently work at the INVISTA Centre and are a critical part of the safe delivery of services we provide every day. It’s a pleasure to be able to welcome CUPE 109 as a sponsor for the next five years.” The CUPE 109 sponsorship will bring awareness to its brand throughout the INVISTA Centre. The CUPE 109 Rink and meeting room naming sponsorship includes additional benefits such as logo and ad placement in all four ice pads. Adam Bol, President of CUPE 109 shared, "You can depend on us. Your local municipal city workers, employees of Kingston Frontenac Housing Corporation and the County of Frontenac ferry workers are here to provide the services you need to make your day possible.” Health and safety precautions are in place to ensure all visitors to the INVISTA Centre can enjoy the ice pads and fitness centre.   This popular, fully accessible facility, was built to enable active, healthy, fun activities, and features: Leadership in Energy and Environmental Design (LEED) gold certification – a green building rating that speaks to the building’s energy-efficiency and other environmentally friendly features. Four 85’ x 200’ rinks, including the new CUPE 109 Rink Fitness & Wellness Centre Pro shop Meeting rooms, including the new CUPE 109 Meeting Room Four Level 2 Electric Vehicle charging stations Organizations:City of KingstonCUPE Local 109...
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