2020-11-25
Honey and LA Clippers Expand Partnership, Introduce Honey Logo Patch on Clippers Jerseys
Honey brings smart shopping technology to Clippers fans across the worldThe LA Clippers and LA-based technology company Honey have announced that Honey will be prominently featured on Clippers jerseys moving forward, as the popular shopping and rewards brand expands its partnership with the team. Honey’s relationship with the Clippers launched in 2019 and has grown to include the jersey patch and other team assets that prioritize engaging with passionate Clippers fans. The partnership is part of the NBA’s International Team Marketing Program, and allows Honey to market internationally and share team content on digital and social media sites worldwide to reach the Clippers’ diverse fan base.“We are proud to wear the Honey logo on our jerseys as we grow our businesses together,” said Gillian Zucker, Clippers President of Business Operations. “Honey’s story is one of entrepreneurial success that is becoming more commonplace in LA, and partnering with a homegrown brand that has championship aspirations aligns with what we believe in and work hard for every day.”“The LA Clippers have aligned with Honey’s core values from the get-go and lead with commitment, passion and conviction,” said Honey co-founder George Ruan. “Our relationship continues to spotlight Honey among engaged sports fans and we are excited to enter a new phase of growth for our brands.”The partnership brings Honey’s unique online shopping technology to the Clippers’ interconnected fan community. Today, Friday, Nov. 20, shoppers can save 15% on Official Clippers Jerseys featuring Honey’s logo in the team’s ecommerce store, Clippers Fan Shop, by using Honey. Additionally, Honey will help fans find Black Friday, Cyber Monday and Holiday deals at shop.clippers.com. Together, Honey and the Clippers are finding synergies to bring smart shopping to the forefront of how fans buy online, ranging from everyday purchases to team and sports merchandise.The first year of Honey’s relationship with the Clippers featured several key elements that helped highlight Honey’s brand during a pivotal growth period for the tech company. Last season, Honey extended the reach of its partnership by becoming the naming rights partner for the renovated Honey Training Center: Home of the LA Clippers, and Honey’s logo was displayed on Clippers practice jerseys. For the 2019-20 season, Honey also led the “Steal of a Deal” ticket campaign, which gave fans the opportunity to purchase $10 tickets for each home game. Activation for the 2020-21 season will include digital sweepstakes, social media and increased exposure on Clippers television and radio broadcasts.Organizations:L.A. ClippersHoney...
2020-11-25
Coros Wearables To Sponsor Eliud Kipchoge And NN Running Team
 Coros has added Eliud Kipchoge as its newest pro athlete ambassador and will become the official GPS Watch partner of the NN Running Team, which includes Kipchoge. “Eliud is perhaps the greatest runner of our generation if not all time, a talent like his does not come around too often, and we could not be prouder to partner with such an inspiring athlete. It’s an honor for Coros technology and products to be used by the best runners in the world including Eliud. His mantra of No Human is Limited and the Coros slogan Explore Perfection are the perfect fit. The partnership also opens up possibilities to bring Eliud’s experience in running and training to the Coros platform together building better products for runners and athletes globally” said Coros CEO Lewis Wu. Valentijn Trouw, performance director of global sports Communication, the management agency of Eliud Kipchoge and the NN Running Team, explains the benefits of the cooperation between the two companies:  “We are excited to welcome Coros as a new partner to Eliud Kipchoge and the NN Running Team. It is in our DNA to aspire for longevity. For our athletes we seek a long-term career with hopefully much success along the way. For our partners we aim for long-term mutually beneficial relationships with the aim of making each other stronger. We believe today’s announcements fulfils both of these missions.” Kipchoge said, “I am proud to announce our new partnership with Coros and I look forward to working together with their development team. I will be giving feedback from my daily experiences with their products. I hope this will contribute to the development of the products and enhance the running experience for runners all around the world. I support the development of the sport and believe that watches can help us obtain crucial insights into our training. I hope our partnership will add a new dimension and bring joy to people’s running experience.” Source: https://sgbonline.com/coros-wearables-to-sponsor-eliud-kipchoge-and-nn-running-team/Organizations:NN Running TeamCOROS Wearables...
2020-11-25
PWHPA's Toronto roster gains corporate sponsor in insurance company Sonnet
Sarah Nurse's new blue hockey jersey was paid for by a company. She wants to know when she can wear it in a game.Amid a spate of recent sponsorship announcements by the Professional Women's Hockey Players' Association comes the corporate branding of a team.PWHPA players based in Toronto are now Team Sonnet.The digital home and auto insurance company has made "a significant six-figure commitment" to the PWHPA, according to Sonnet marketing vice-president Brian Long."They don't own them, but they will be branded as Team Sonnet," PWHPA operations consultant Jayna Hefford told The Canadian Press."Every team this season will be branded."PWHPA players are centralized in Calgary, Toronto, Montreal, Minneapolis and Hudson, N.H., training hubs with 25 players per roster.Among them are Canadian Olympians Marie-Philip Poulin, Natalie Spooner and Nurse, as well as American counterparts Kendall Coyne Schofield and Hilary Knight.Roughly 180 players, including Canadian and American national-team players, formed the PWHPA in the wake of the Canadian Women's Hockey League folding in 2019.Their goal is a league that pays them enough to be full-time professional players with the same competitive, medical and insurance supports the male pros get.The players refuse to join the U.S.-based NWHL, which has expanded into Canada this season with the Toronto Six. The NWHL announced Wednesday its sixth season will run in a bubble with no fans in Lake Placid, N.Y., Jan. 23 to Feb. 5.The PWHPA ran a series of showcase tournaments and exhibition games in 2019-20 under the banner of the "Dream Gap Tour."The COVID-19 pandemic has delayed a second tour. Hefford says up to seven tournaments are in the works for February and March."We're trying to work with NHL partners in each market so those conversations are happening," Hefford said."One thing we're running into is waiting on the NHL schedule. It's hard for a club to commit to anything, it's hard for us to secure the ice time and venues we want to be in."Hefford has stated the best way for a women's pro hockey league to succeed is to align with the NHL in some way.Sonnet's announcement Wednesday follows a $1-million Secret deodorant sponsorship unveiled last month. The PWHPA declared it the most lucrative deal in women's pro hockey history.Canadian Tire came on board last week with discounts and supplies to defray player and league costs.In a span of two days earlier this month, Tim Hortons launched the sale of Poulin and Nurse Barbie dolls to raise money for female hockey and the vintner Noble Estates said it would provide championship bubbly to the PWHPA.Corporate investment when current COVID-19 restrictions across Canada barely allow the PWHPA players to practise is for Nurse both a validation of her hockey dreams and a signal to the NHL that a WNHL would have corporate legs to stand on."We haven't had big announcements like this in our sport ever," said the 25-year-old forward from Hamilton."I think the NHL, which is ultimately a business, sees things like that and they see us going out and getting our own sponsorships and creating these partnerships by ourselves. It's that confidence that this can stand on two legs. It may just need a little bit of a push."Sonnet is a corporate partner of the NHL Players' Association, which is a PWHPA supporter."We believe that it's all about the players right? The players are the ones that make this all happen," Long said."As we got to the evolution of that campaign and to getting to the next round, it was sort of saying, 'well, we're not including the whole community here.'"Hefford was incorporated in Sonnet commercials this year alongside NHL alumni Doug Gilmour and Mario Tremblay and current NHLers Morgan Rielly, Zach Hyman and Frédérik Gauthier."Seeing Jayna in those initial spots was the start of what the bigger conversations were going to be," Long said."That's what sort of led us to now, obviously working with them in this series and sponsoring a team."Sonnet's commitment is for a 2021 Dream Gap Tour with the potential to continue the relationship, Long said."Our plans are not to just do this as a one off and go somewhere else," he said. "Ultimately, we would like to see this grow."Organizations:PWHPASonnet...
2020-11-25
ImagineAR Signs Two Year Partnership Agreement with Real Sociedad of La Liga To Provide Interactive Augmented Reality Experiences for Fans
Real Sociedad is Second La Liga Team to Leverage Augmented Reality for Fan Activation & Engagement with ImagineAR Imagine AR Inc. an Augmented Reality Company that enables sports teams, businesses and enterprises to instantly create their own AR mobile campaigns, is pleased to announce the signing of a two year revenue partnership agreement with Real Sociedad, two time La Liga Champion and currently first place in La Liga, to provide its Augmented Reality SDK Platform for fan activation and engagement. This agreement makes Real Sociedad the second La Liga team to incorporate ImagineAR SDK Augmented Reality for global fan activation and engagement. Juan Iraola, Chief Innovation Officer at Real Sociedad and Sports Innovation Alliance, stated "We focus on integrating best-in-class technology and ImagineAR provides the most advanced Augmented Reality SDK fan engagement platform for mobile apps today. We are excited to launch immersive AR campaigns for Real Sociedad fans around the world starting in 2021." Alen Paul Silverrstieen, CEO of ImagineAR, stated "Juan Iraola is recognized as a global sports technology thought leader and we are excited to be working with Real Sociedad for the next two years delivering immersive fan engagement and sponsorship activation. We are very optimistic that this partnership will grow enormously in the next two years." Organizations:Imagine ARReal Sociedad...
2020-11-24
Under Armour exits yet another school sponsorship deal as part of big shrink
Under Armour (UA) has backed out of another expensive university apparel sponsorship deal, its third in the past six months.According to the Baltimore Business Journal, the Baltimore-based apparel company has agreed to a $9.75 million exit fee to get out of its 10-year, $50 million deal with the University of Cincinnati. The contract began in 2015 and had five years remaining on it. Under Armour will also provide $3.65 million worth of product through June 2021, according to the report. (Under Armour declined comment, saying the company “does not disclose contractual details of partnerships.”)The exit comes after Under Armour in June also sought to exit its 10-year, $86 million sponsorship of the University of California Berkeley (the school called Under Armour’s attempt to exit “improper”) and its 15-year, $280 million sponsorship of UCLA (that school is suing). At the time it was signed, Under Armour’s UCLA contract was the biggest college sports apparel deal ever, but by June UA was citing “lack of marketing benefits” from the sponsorship.Last February, Under Armour canceled its plan, first announced in 2016, to move into the 5th Avenue storefront vacated by FAO Schwarz and make it Under Armour’s Manhattan flagship store. And last month, Under Armour sold off MyFitnessPal for $345 million, five years after acquiring the connected fitness app for $475 million.All of this is part of an aggressive and necessary slimming-down effort that Under Armour is engineering in order to survive. The once red-hot underdog brand was in dramatic decline pre-pandemic, then got doubly hit by the retail effects of COVID-19.Under Armour’s sales in North America have declined in eight consecutive quarters. But Q3 had many bright spots: Direct-to-consumer sales rose 17%, and the U.S. sales dip of 5% was mostly caused by wholesale revenue declining 7%, which made sense considering pandemic wholesale store closures.Patrik Frisk, who became CEO in January 2020 and inherited a turnaround job from founder Kevin Plank, said on Yahoo Finance Live in September that he aims to “reposition Under Armour as a premium brand.” That is the same sound bite Kevin Plank had been saying for three years.But Plank had certainly never said the brand needs to shrink, whereas Frisk now acknowledges: “I think everybody will be shrinking somewhat, right, coming out of COVID. And for us—as we have done all of the work, we feel, to really understand where we will compete, who we’re for, and who we are as a brand going forward—we are just making decisions of what that means to us in terms of distribution.”Under Armour must now unravel the spending of the Plank era and “shrink to grow”: put out less product at higher prices in order to focus on profit rather than revenue.“Growth at all costs was the Under Armour mantra, and now all of a sudden there’s this idea of: Let’s get healthier,” says BMO Capital Markets analyst Simeon Siegel said on Yahoo Finance Live in May. “Charge a little bit more money and sell a little bit fewer goods, and there’s a really interesting story.”On Under Armour’s Q3 earnings call on Oct. 30, Frisk further confirmed the strategy: “One of the things that we're very proud of this year is that we’ll be able to grow our margins in a year where we're taking a lot of revenue out of the top line,” he said. “And to be able to do that, you’ve got to be able to command the price for your product. And we’re clearly able to do that with less discounting, more premium pricing, more premium positioning. In some of the areas that you’re seeing that, especially, I would say, is in our footwear.”Frisk also alluded to the recent cost-cutting measures: “2020 has proven to be a challenging and transformational year for Under Armour. In an uneven global economic environment, we've continued to make tough decisions across our business to ensure that our base is stable, and we have the agility to return to profitability in the near term.”As Frisk continues to try to right the ship at Under Armour, more “tough decisions” could be on the way.Article by Daniel Roberts as posted on Yahoo FinanceOrganizations:Under Armour...
2020-11-23
Foot Locker Expands Community Power Store Concept To Canada
 Foot Locker announced the grand opening of its first Canadian Community Power Store in Vancouver, BC. A second community-based power store will open in Toronto in early December. The Vancouver and Toronto locations follow openings of Foot Locker Power Stores in Detroit, Philadelphia, New York, London, Compton, Liverpool, and Hong Kong. “We are so excited to bring our Power Store model to Canada over the next two months,” said Richard McLeod, vice president of marketing for Foot Locker, NA. “Although the shopping experience is different with current guidelines, we look forward to bringing locally-curated experiences to the Vancouver and Toronto sneaker communities.” First up, the 15,000-square-foot store in Vancouver, scheduled to open November 20, offers a three-story retail experience including a second-floor activation space where events could be hosted with key brand partners and influencers for the local community (pending COVID-19 restrictions). The store will offer an assortment of Nike, Jordan and Adidas products for men, women and kids and the Ivy Park drop on opening day. Foot Locker’s exclusive Collaboraid product, a giveback initiative that brings together more than a dozen creatives with a shared mission of aiding in the recovery from COVID-19 through sneaker culture, will also be available in the Vancouver store. In support of Vancouver and the surrounding communities, Foot Locker will hire local residents connected with its sneaker and youth culture from diverse backgrounds and who speak multiple languages. Foot Locker’s Vancouver Power Store is located at 1067 Robson Street, Vancouver, BC. The Toronto store is located at 306 Yonge Street, Toronto, ON and is expected to open on December 5. Source: https://sgbonline.com/foot-locker-expands-community-power-store-concept-to-canada/Organizations:Foot Locker...
2020-11-23
GILA RIVER HOTELS & CASINOS BETTING ON PHOENIX SUNS AND MERCURY
Future is bright for Valley’s sports and entertainment giants and their fans, guestsNearly a decade before James Naismith introduced us to the sport of basketball and before Phoenix was placed on any map, the Akimel O’odham (Pima) and the Pee Posh (Maricopa) tribes joined in unity for the greater good of their communities. Together, two tribes became one, establishing the Gila River Indian Community.Since that pivotal partnership in the mid-1800s, the “People of the River” have remained true to their community’s commitment to the arts, culture and crafts, ultimately leading to the birth of Gila River Hotels & Casinos as a leading destination for entertainment in the Valley.A new chapter begins today – a union between Gila River Hotels & Casinos and the Phoenix Suns and Phoenix Mercury that will bring all-new amenities to consumers across the Valley and elevate sports and entertainment in the region for years to come.Club Gila River, one of two new courtside properties, brings the exclusive casino partner’s luxury atmosphere to the Suns’ transformed downtown Phoenix arena. Fans entering the more than 4,000 square foot club will be greeted with all-inclusive food from chef-attended stations, hand-crafted cocktails and beverages and made-to-order pizza – all a few steps from their seats.“With an extensive history as a leader in entertainment in the Valley and a shared commitment to supporting our communities, Gila River Hotels & Casino is an ideal partner for the next chapter of our storied franchise,” said Suns President & CEO Jason Rowley. “Offering new amenities across both organizations, we’re excited to bring Gila River’s hospitable excellence and experiences to Suns and Mercury fans everywhere.”>This new collaboration creates many firsts for each organization, and, notably, firsts for the National Basketball Association.Beyond the hardwood at 201 E. Jefferson Street, Suns- and Mercury-themed hotel rooms at Gila River’s Wild Horse Pass (Suns) and Vee Quiva (Mercury) resorts will be adorned with autographed memorabilia and design elements mirroring the arena. Guests will be immersed in their favorite Valley teams from sunrise to sunset during their stay.An NBA-first, Gila River Hotels & Casinos will introduce an all-new collection of gaming chips and table felts donned with the iconic Phoenix Suns sunburst and Phoenix Mercury planet logos across all properties: Wild Horse Pass, Vee Quiva and Lone Butte.“The uniting of our two epic entertainment brands ensures both of our guests remarkable experiences, offerings and connection. Suns and Mercury fans will be welcomed with custom fanatic guest rooms, branded table felts and branded gaming chips – the first in the NBA,” said Dominic Orozco, Chief Strategic Marketing Officer of Gila River Hotels & Casinos. “As our organization grows, we are honored to have a partner with shared values and celebrated principles. Gila River Hotels & Casinos’ and Gila River Indian Community’s love for sports, and the Valley, certifies our synergy and will be a win for Arizona and beyond.”With the Suns on the rise, the Mercury chasing its fourth WNBA championship and the arena transformation well underway, the partnership with Gila River Hotels & Casinos promises to make the Valley a preeminent destination for sports and entertainment.Organizations:Phoenix SunsGila River Hotels & Casinos...
2020-11-23
FC Barcelona announces groundbreaking partnership with Danone North America
A new multi-year partnership with Danone North America represents FC Barcelona’s first ever U.S. regional partner and will span FC Barcelona’s men’s and women’s teams and the club’s U.S. youth soccer academies.FC Barcelona and Danone North America announced a new multi-year partnership at the virtual Brandweek Sports Marketing Summit. The partnership will run for three years through June 2023. It is the first U.S. regional partner for the club’s New York office, which means the deal is focused on engaging American fans exclusively, as the Catalan club continues to set its sights on one of its most important and strategic markets. As the world’s largest Certified B Corporation, Danone North America is on a mission to bring health through food to as many people as possible. Danone yogurts, coffee creamers and plant-based beverages including Activia, Danimals, Dannon, International Delight, Oikos Triple Zero and Silk will have regional rights with FC Barcelona’s men’s and women’s teams as well as the club’s U.S. youth soccer academies. Though this partnership, Danone North America will help provide nutrition, flavor and fuel to many people’s meal and snack routines in different ways.As a leading food and beverage company, Danone North America will aid the growing fandom of FC Barcelona across the United States through digital and social content, money-can’t-buy promotions, and activations around major games, academies, summer tours, and more tailored to American fans. FC Barcelona, which opened its New York City office in September 2016, continues to expand its influence in the United States and remains a sought-after brand for major sponsors and partners despite the ongoing pandemic.Also stemming from its American office, the club announced an expansion to its existing deal with Stanley Black & Decker as the official partner and first jersey sponsor of FC Barcelona women’s team (FC Barcelona Femení) in the summer of 2018. It was a ground-breaking deal for women’s sports, which continues to drive interest with fans and value for both organizations in the U.S. and globally.  Additionally, out of its Americas office the team has signed regional deals for the LATAM market with Banco BMG and Scotiabank and renewed a global partnership with Gatorade.Statement from Xavier O’Callaghan, Managing Director of FC Barcelona’s New York Office“Partnering with Danone North America strengthens FC Barcelona’s influence and reach in the United States and North America as the club seeks to continue to grow its presence on the continent to new and existing supporters and partners. This partnership is a big win for our New York office, especially during such turbulent times we all face now amid the coronavirus pandemic. We look forward to working with Danone North America over the next three years to leave a lasting and meaningful impression across the market.”Statement from Manos Spanos, SVP/CMO Brand Marketing Yogurt at Danone North America“As the world’s largest Certified B Corporation, Danone is more than a food company, we believe in using business as a force for good. Innovative partnerships, like this one with FC Barcelona, help us to bring health through food to as many people as possible while also engaging with new and existing fans in meaningful ways".Organizations:FC BarcelonaDanone...
2020-11-16
Puma To Sponsor United Soccer League
 The United Soccer League, based in Tampa, FL, announced a new three-year agreement that makes Puma the national partner for the new USL Academy League. The league will launch next spring with more than 50 clubs across 25 states in the U.S. and provide elite youth talent from across the USL landscape an additional opportunity to compete at a high level.  Beyond providing product, Puma plans to create on-site activations at the USL Championship’s major events including the USL Championship Final and the USL Mid-Year Meetings and Winter Summit. “We are honored to share this opportunity with Puma,” said USL CEO Alec Papadakis. “With the 2026 FIFA World Cup on the horizon, we are entering one of the most exciting phases in the history of North American soccer and are thrilled to align with a brand like Puma who shares our vision for what the future of our sport in the country could look like.” Puma currently holds partnerships with the Premier League’s Manchester City and Newcastle United, the Bundesliga’s Borussia Dortmund and Borussia Mönchengladbach, Serie A’s AC Milan and Ligue 1’s Olympique de Marseille. This past year, Puma partnered with the Championship’s New Mexico United. Photo courtesy Puma Source: https://sgbonline.com/puma-to-sponsor-united-soccer-league/Organizations:USLPuma...
2020-11-12
European Sponsorship Association partners with DataPOWA for 2021 ESA Awards
 The European Sponsorship Association (ESA) is pleased to announce that leading sports marketing and data analytics business, DataPOWA, has partnered with the 2021 ESA Awards. As part of the partnership, DataPOWA will become the official Event Partner of the most prestigious awards ceremony in European sponsorship. DataPOWA will also become the category partner of the coveted Sport Sponsorship category at the 2021 ESA Awards ceremony. With COVID-19 causing widespread disruption to the sports and entertainment sectors in recent months, the 2021 ESA Awards have adopted a new, simplified ‘elevator pitch’ presentation format for award submissions, as well as a virtual judging panel and discounted entry fees. DataPOWA is now in its third year of supporting the ESA Awards, which showcases the best and brightest of European sponsorship. Winners in 2020 included Arsenal, Cadbury, DHL, The FA, Gillette, Marriott International, Paddy Power, the Premier League, Virgin Media and Vodafone. Michael Flynn, DataPOWA CEO said: “DataPOWA are extremely proud to extend our role as sponsor of the ESA Awards, the most authoritative sponsorship awards within the industry. ESA has a ‘best of breed’ membership who advance the sector with world leading innovation, and the ESA Awards Judging Panel are among the best practitioners in Europe. It’s an exciting time for DataPOWA as we continue to develop POWA index, now promoting our ‘social media sponsorship packages’, enabling new revenue streams for rights holders, whilst also preparing to launch our new index ‘athletePOWA’.” Jackie Fast, ESA Awards Chair, said: “We’re thrilled to partner with DataPOWA to deliver the ESA Awards for a third straight year. Despite the challenging circumstances facing our industry, we’ve seen incredible enthusiasm for the 2021 ESA Awards during the entry process. We’re looking forward to yet another year of strong entries, and it’s due to the support of fantastic partners like DataPOWA that ESA will be able to celebrate the best and brightest of European sponsorship again next year.” Source: https://sponsorship.org/european-sponsorship-association-partners-with-datapowa-for-2021-esa-awards/Organizations:ESAdataPOWA...