Horizons ETFs and Toronto Raptors Team Up for the 2017-2018 Season
Posted on Jul 31, 2017 by Brad McCabe



Horizons ETFs Management (Canada) Inc. ("Horizons ETFs") is pleased to announce that it will be an Official Partner and Exclusive ETF Sponsor of the Toronto Raptors ("Raptors") for the 2017-2018 NBA season. 

As an Official Partner of the Raptors, Horizons ETFs will have a strong in-arena presence including Raptors courtside signage inside Air Canada Centre and on affiliated Raptors-themed promotions.

"Both basketball and exchange traded funds were invented by Canadians," said Steve Hawkins, President and Co-CEO of Horizons ETFs. "In the last two decades, the growth of the Canadian fan-base for the Raptors has exploded. Over the same period, we've also seen a similar explosion of growth in the number of Canadians embracing ETFs as the go-to investment solution for their portfolios. Joining forces with the Raptors for the 2017-2018 season seemed like a natural cultural fit as both the Raptors and Horizons ETFs represent vibrant growth markets for Canada, that celebrate key Canadian traits of cultural diversity, innovation and of course, winning!"

"The Toronto Raptors are excited to partner with a prominent Canadian organization like Horizons ETFs," said Jeff Deline, Vice-President, Global Partnerships, MLSE. "This partnership will help educate our fans about exchange traded funds and give them the opportunity to directly engage with a leader in the investment market in a fun, unique way."

Horizons ETFs partnership with the Raptors will run, at a minimum, through to June 30, 2018

One of the key focuses of this partnership will be to raise awareness and education of the benefits of ETF investing in Canada. 

"The keys to success on the hardwood and investing are not that dissimilar," said Hawkins. "Just like a game of basketball, the capital markets are fast-paced and constantly changing. In order to be successful, basketball players and investors need to adapt to those changing conditions quickly with discipline and skill. ETFs are flexible, low-cost investment tools that can be used to maximize opportunities for investing. With this new partnership, we look forward to engaging with passionate Raptors fans, educating them on ETFs and helping them understand how investment tools can be used by Canadian investors and basketball fans alike."

Let's Go Raptors!

Join the #1 platform for brand partnerships


Find the right partners that match your audience

Connect with partners and manage your conversations all in one place

Gain meaningful insights into the success of your partnerships
SUBSCRIBE NOW