Tinder agree sponsorship deal with Manchester City and change branding to sky blue
Posted on Apr 5, 2018 by Brad McCabe

Manchester City have swooped in to poach rivals Manchester United’s sponsorship deal with Tinder, with the dating app even briefly changing their branding to sky blue. 

Tinder had been in talks to become United’s shirt sleeve sponsor, but now City have agreed a ‘multi-year partnership’ that represents the dating app’s first major foray into the world of sport. 

To announce the agreement, Tinder launched a City-branded blimp over Manchester which featured the hashtag #perfectmatch, and they will even go one step further. 

To show its support for City ahead of Saturday’s Manchester derby, Tinder will switch its colours across all its social platforms to sky blue. 

A tweet from the Tinder account explained: ‘Calling all football fans. Get ready for the #perfectmatch!

‘Tinder has taken to the skies to say we swipe right on Manchester City FC. Join us as we kick off an exciting new partnership with Man City and Cityzens all over the world. It’s going to be a game changer.’ 

Tinder operates in nearly 200 countries, across more than 40 different languages, and marks Manchester City’s continued expansion. 

Tinder is a huge global platform which, just like football, is bringing millions of people together every day all around the world,’ said Tom Glick, City Football Group’s Chief Commercial Officer.

Barcelona vs Roma ‘Football is all about a community of fans, sharing moments, emotions and passion for the sport they love. 

‘Together with Tinder, we have a great opportunity to explore how we can combine Tinder’s significant appeal and reach with our global audience to create even more relationships in a new, fun and creative way. We believe this will be a perfect match for Tinder and for City.’

Article as posted on Metro.co.uk

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