A new partnership promising more to baseball fans across Canada
Coors Light Canada is proud to be the Official Beer of Major League Baseball, serving refreshment, access, and new experiences to the many baseball fans coast-to-coast. The 2018 regular season kicks off today, marking the start of the new partnership.
Beyond sport, baseball reminisces those long summer days spent in good company, making lasting memories. To let the scene really fall into place, crack open a Coors Light to quench the craving for refreshment. What could be more picture perfect?
Coors Light is already associated with baseball south of the border, with numerous MLB team affiliations. In Canada, the focus is to spread everything that baseball is and represents, especially to those who can't attend live games, but tune in from home or the bar.
"We're excited to play a big role in baseball and everything it represents this summer," says Chris Waldock, Senior Marketing Director for Coors Light Canada. "Ultimately, we want to bring fans closer to the game through our season-long programming and unique experiences, like our Northern Invasion rivalry trips, and All-Star Game and World Series fan experiences."
The MLB joins the Toronto Raptors, Montreal Canadiens, several CFL teams, and national softball leagues in Coors Light's range of sports partnerships in Canada. Proud beer sponsor of sports celebration and culture, Coors Light plays the role of refreshment in every fan's experience.