Castrol Alley to offer eclectic mix of AutoShow attractions
Posted on Jan 24, 2018 by Brad McCabe

Art & the Automobile, Hot Wheels track and Cars and Jobs exhibits will be in the spotlight as Castrol, AutoShow mark 23 years together

When the Canadian International AutoShow distributed a Media Release about the classic cars to be found in the Art & the Automobile exhibit, it included a passing reference to Castrol Alley.

What, you may ask, is Castrol Alley, which will be located on the 700 Level in the South Building of the downtown Metro Toronto Convention Centre, site of the 2018 AutoShow Feb. 16-25.

In a nutshell, it’s one of the most interesting areas of the annual consumer show that is the largest in Canada, attracting nearly 340,000 attendees in 2017. And it’s been that way for the last 23 years.

"Castrol is excited to present the total automotive journey in Castrol Alley, showcasing power, performance and entertainment," said Natalee Davis, Sponsorship Manager, "ranging from a large indoor track where the 'child-in-us-all' Hot Wheels die-cast models can be raced to the ultra-sophisticated and historic Art & the Automobile display of classic cars that has an emphasis this year on mascots and badges.

“Castrol and the AutoShow have enjoyed a wonderful relationship for the past 23 years,” Natalee said, “and we hope to be able to continue this partnership for many years to come.”

As well as being the site of one of the biggest Hot Wheels tracks in the country, Castrol Alley will also be the site of the eSports Arena, where the AutoShow will present an eSport Motorsport Gaming competition featuring Xbox and Forza7 Motorsports.

“One of the fastest-growing international hobbies is motorsport gaming,” said Natalee. “Even Formula One drivers are competing these days and specialty digital channels and electronic magazines are popping up to provide coverage. We’re delighted that the eSport competition is part of Castrol Alley because it is cutting edge, and Castrol as a brand has always been cutting edge.”

Also on Castrol Alley, the Trillium Automobile Dealers Association (TADA) is launching AutoLife, an online engagement platform with a focus on automotive lifestyles.  And a "Cars and Jobs" display is also being planned for Castrol Alley, where the TADA will highlight the diverse career opportunities available in the automobile industry.

Castrol Alley is one of a number of special added attractions that help to set the Canadian International AutoShow apart from some other North American shows. Among them:

- Auto Exotica: Lamborghinis, McLarens, Bugattis, Aston Martins and other magical marques will again form the basis of the most exotic and valuable collection of cars showcased anywhere in the country. A record $100m worth of exotics were on display in 2017 and 2018 is set to top that tally with additional aspirational brands scheduled to participate.

- Tuners: Tuner Battlegrounds, AutoShow edition, will see the most elite, tricked out, slammed to the ground and modified cars ever seen at the AutoShow. This online bracket-style fan-voted competition will be created and hosted by PASMAG giving Canada’s top Tuner enthusiasts a chance to show their stuff at the biggest automotive showcase in the country.

- Art & the Automobile: The ever-popular Art & the Automobile exhibit presented by the Cobble Beach Concours d’Elegance will, for its fourth edition, feature rare cars seldom seen anywhere, with a focus on the brands and mascots that made the classics the icons they are today.

Additional details about these and other all-new exhibits for 2018 will be issued as showtime approaches.

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