THE CHANGING FACE OF CANADA’S WORKFORCE
Posted on Jul 28, 2021 by Nikita Patel
NATIONAL STUDY
PINK ATTITUDE
THE CHANGING FACE OFCANADA’S WORKFORCEA research report for employers on unlocking the potential of a growing South Asian female labour force.
Did you know?
The South Asian community, as a whole, is the single largest visible minority group in Canada comprising 26% of the total visible minority population. During the COVID-19 pandemic the unemployment rate swelled to 11.3% in July 2020 — out of which 20.4% were South Asian women 37% of women have a university degree compared to 33% other visibility minitorities, and 21.9% of non-visible minorities.
Highly educated, young, South Asian women are among the fastest growing population segment in Canada and yet are more unemployed and underutilized in the workplace.
@pinkattitudeevolution in partnership with Cultural IQ, will be launching a national research study and accompanying action-plan on unlocking the potential of a growing South Asian women labour force. We’re looking for partners to join us on this new syndicate study. It is now, not tomorrow that we must create a support system to uplift women to their full potential.
Highlights
Immigration is essential to grow the Canadian workforce.
South Asian Females make up on average 15% percent of newcomers annually.
South Asian Females are one of the most educated workforces in Canada yet are underemployed compared to
other ethnic groups.
By 2056, Canadian companies will be completely dependent on immigrants for workforce.
Corporate Canada needs to prepare NOW to tap the ‘Potential South Asian Workforce’.
CulturaliQ in partnership with @pinkattitudeevolution, will be launching a national research study and accompanying action-plan on unlocking the potential of a growing South Asian women labour force. We’re looking for partners to join us on this new syndicate study. It is now, not tomorrow that we must create a support system to uplift women to their full potential.
SPONSOR SUPPORTING OUR NATIONAL STUDY
Interested in Becoming a Sponsor?For more information please contactpinkattitude@info.ca
About CulturaliQ
CulturaliQ is a leading marketing agency that helps clients identify untapped cultural market opportunities and understand the cultural nuances required to engage them. Using quantitative, qualitative research methodologies, proprietary multi-channel platforms and leading-edge marketing tools, we help companies and institutions fully optimize their brand and expand their reach to realize their full potential in the cultural marketplace.
Led by a senior data research and ethnic marketing veteran, CulturaliQ begins with research and then goes beyond to take care of the entire marketing journey. We lead clients from the initial data and analysis stage through strategy development and implementation… all the way to the shelf!
Organizations connected to this article
Sephora
Pink Attitude Evolution